Incentive Intelligence

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communication

Can You Answer This Question?

When you saw that headline did you click through? If you’re reading this then you did.  And that’s what I wanted. Engagement. I didn’t need to promise you a rose garden or a gift card. I just asked if you… Continue Reading →

A/B/C Testing – Something – Nothing – Something Else

Incentives are not always the answer. Sometimes people don’t know how to do it or they are afraid to do it. That’s a training issue. Sometimes people don’t know what to do. That is a communication and clarity issue. Sometimes… Continue Reading →

Ask for the Commitment – Drive More Success

Commitment is a powerful influencer. When you ask someone for a commitment, and they agree to it, that person is much much more likely to follow through and do what they said they would do. Not 100% of the time…. Continue Reading →

Add IRL to Your Online Incentive Platform

We rely too much on technology. Both as an enabler for tasks/process to makes us more efficient and as a buffer between people/conversations. If you’ve ever used email or text to take the place of a face-to-face conversation you know… Continue Reading →

Consider Reward Velocity

Something that I find too often ignored until late in the incentive program design phase that will have a big impact on the program structure is something called “reward velocity”. Reward velocity is pretty much what it says – how… Continue Reading →

80% of Good Incentive Designers Know Social Proof Can Backfire

I spent an hour with a friend and behavioral science/behavioral investor author yesterday recording a podcast. I’ll alert you when/if it goes live. We talked about a lot of things – one of which was using social proof as a… Continue Reading →

Rule of 7 Come 11

The Rule of Seven is an old marketing adage that suggests in order for your message to have impact your audience needs to be exposed to that message at least seven times before they take action. Of course, like EVERYTHING… Continue Reading →

But We Were on a Break!

Everyone gets tired of everyone at some point. We can’t be “on” 24/7. Your program is no different. Don’t be afraid to take a break and NOT reward anything. That’s okay. Too much rewarding or too many promotions can make… Continue Reading →

Formula for Incentive Program Success

Tell me what you want you want/need done and ensure I understand you.  Tell/teach me to do what you want and ensure I understand you. Make sure there is a reason to do it and help me personally connect to… Continue Reading →

Lighten Up Francis!

Don’t take your incentive program so seriously. I know it is supposed to help you increase sales or drive profits. That’s serious business. And, if designed correctly it should do that about 90% of the time. But remember, all work… Continue Reading →

You Are What You Signal

Your mission and values say you respect the customer and would never lie to them to make a buck. But your incentive program provides huge rewards for increasing sales to clients based solely on total dollars sold and no other… Continue Reading →

The Forgotten Program

I kid with clients that most of the programs I see run by my competitors are “Ron Popeil” programs. They set them and forget them. The programs launch with a bunch of fanfare. And then maybe once a month the… Continue Reading →

Being a Participant VS Participating

Back in 2007 I read a post on a site that is no longer showing up in a google search. So much for the internet “always” remembering. (But I do. Ping me if you forgot where you put your keys.)… Continue Reading →

Enterprise Incentive and Recognition Design – Part Trey – Design for the Many – Not the Few?

This is the 3rd in the 5-part series on things to consider when designing incentive and recognition strategies for the enterprise. First of all, please don’t assume any of these individual postings in the series are exhaustive of how to… Continue Reading →

Words With Friends – Words With Emotion

Incentives and rewards influence behavior. Recognition influences behavior. Simply paying attention influences behavior (ask Elton Mayo and Fritz Roethlisberger after their studies at the Hawthorne plant in the 1920s). What you say influences behavior. HOW you say things also has… Continue Reading →

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