Tag communication

Don’t Freeze – Solicit New Ideas Now!

Everyone is feeling uneasy. That’s normal. These are not “business as usual” times.  But the worst thing you can do is freeze. While that defensive strategy might work for an opossum, for businesses it is a sure way to lose… Continue Reading →

Simple Message for Today’s Selling Environment 

The COVID-19 virus is a reality and a pain. People and companies both are “social distancing” and hunkering down.  But that shouldn’t mean social isolation. Over the years there have been many Abe Simpson’s out there yelling at clouds and… Continue Reading →

Keep Calm, Wash Your Hands, and Train on Virtual Meetings

Yes this post is somewhat opportunistic.  But then again, I write daily and I have to use the raw material in front of me for ideas. It isn’t easy coming up with something interesting AND brilliant every day. Trust me…. Continue Reading →

Atomize Your Incentive Program

We spend a lot of time communicating in the tech lane. Meaning we live and dialogue amongst the bits and bytes now. Email, SMS text messaging, instagram, LinkedIn, Facebook, TikTok, etc. Almost all of our communication today is carried on… Continue Reading →

When You Think You’ve Got a Leg Up You Show Up

A great influence and incentive tool that is rarely used is something called “idiosyncratic fit.” For those of you in Rio Linda that means the rules of the game favor my specific situation and skill set. Idiosyncratic means peculiar or… Continue Reading →

Can You Answer This Question?

When you saw that headline did you click through? If you’re reading this then you did.  And that’s what I wanted. Engagement. I didn’t need to promise you a rose garden or a gift card. I just asked if you… Continue Reading →

A/B/C Testing – Something – Nothing – Something Else

Incentives are not always the answer. Sometimes people don’t know how to do it or they are afraid to do it. That’s a training issue. Sometimes people don’t know what to do. That is a communication and clarity issue. Sometimes… Continue Reading →

Ask for the Commitment – Drive More Success

Commitment is a powerful influencer. When you ask someone for a commitment, and they agree to it, that person is much much more likely to follow through and do what they said they would do. Not 100% of the time…. Continue Reading →

Add IRL to Your Online Incentive Platform

We rely too much on technology. Both as an enabler for tasks/process to makes us more efficient and as a buffer between people/conversations. If you’ve ever used email or text to take the place of a face-to-face conversation you know… Continue Reading →

Consider Reward Velocity

Something that I find too often ignored until late in the incentive program design phase that will have a big impact on the program structure is something called “reward velocity”. Reward velocity is pretty much what it says – how… Continue Reading →

80% of Good Incentive Designers Know Social Proof Can Backfire

I spent an hour with a friend and behavioral science/behavioral investor author yesterday recording a podcast. I’ll alert you when/if it goes live. We talked about a lot of things – one of which was using social proof as a… Continue Reading →

Rule of 7 Come 11

The Rule of Seven is an old marketing adage that suggests in order for your message to have impact your audience needs to be exposed to that message at least seven times before they take action. Of course, like EVERYTHING… Continue Reading →

But We Were on a Break!

Everyone gets tired of everyone at some point. We can’t be “on” 24/7. Your program is no different. Don’t be afraid to take a break and NOT reward anything. That’s okay. Too much rewarding or too many promotions can make… Continue Reading →

Formula for Incentive Program Success

Tell me what you want you want/need done and ensure I understand you.  Tell/teach me to do what you want and ensure I understand you. Make sure there is a reason to do it and help me personally connect to… Continue Reading →

Lighten Up Francis!

Don’t take your incentive program so seriously. I know it is supposed to help you increase sales or drive profits. That’s serious business. And, if designed correctly it should do that about 90% of the time. But remember, all work… Continue Reading →

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