Tag program design
When you saw that headline did you click through? If you’re reading this then you did. And that’s what I wanted. Engagement. I didn’t need to promise you a rose garden or a gift card. I just asked if you… Continue Reading →
Incentives are not always the answer. Sometimes people don’t know how to do it or they are afraid to do it. That’s a training issue. Sometimes people don’t know what to do. That is a communication and clarity issue. Sometimes… Continue Reading →
Incentive programs are designed to get people to do something. Sell more. Call more. Research more. Fill out paperwork more. But I think humans may be hard-wired to not change. I think humans look at inaction more favorably than action…. Continue Reading →
I have heard many times that incentives don’t work. I can cite statistics all day that say they do but some days a picture is worth 1,000 statistics. Today is that day. Plucked from my friend’s twitter feed (@akabruno) the… Continue Reading →
We often conflate recognition and incentives. But they are not the same thing. My rule of thumb: Recognize things you hope will never change. Put incentives on things you hope do. Recognize altruism, helpfulness, honesty, effort, caring, self-management, going above… Continue Reading →
Does your program focus your people on one goal for 12 months? You’re going to lose people very quickly when you do this. Or do you have too many programs with little focus, simply running promotion after promotion after promotion…. Continue Reading →
Commitment is a powerful influencer. When you ask someone for a commitment, and they agree to it, that person is much much more likely to follow through and do what they said they would do. Not 100% of the time…. Continue Reading →
I should probably be posting this on Groundhog’s Day. Since I’ve rebooted Incentive Intelligence and focused on delivering shorter posts, more often, it is becoming harder and harder to come up with new and distinct topics with which to blow… Continue Reading →
I have never been a fan of using best practices as my playbook for any program I run for clients. My rationale is this: Best practices are the listing of the practices used by a large amalgam of companies. For… Continue Reading →
Many channel incentive programs require some sort of “enrollment” process. Almost every person in the program will have to agree to a privacy policy and program terms and conditions before they can play in the program. That’s friction many clients… Continue Reading →
Le sigh… Wrapping paper everywhere. Dishes in the sink. Belt unfastened to allow for figgy pudding (or in my case bread pudding.) The inevitable “thought that counts” presents that didn’t count, or fit, and the “what were they thinking” presents… Continue Reading →
I missed doing a post Friday and yesterday. I feel somewhat bad about that as I promised myself to post a short snippet on how best to apply incentives and influence every workday. That was on September 9, 2019 –… Continue Reading →
Yesterday’s post was about “reward velocity”, with the point being that good program design looks for smaller, incremental opportunities to reward and engage with the program participants. Those events keep the program visible in the work and life flow of… Continue Reading →
Something that I find too often ignored until late in the incentive program design phase that will have a big impact on the program structure is something called “reward velocity”. Reward velocity is pretty much what it says – how… Continue Reading →
I love the “really” test. It’s simple. It’s funny. And it almost always gets to the real issue. The process is simple. Once someone says… “The problem is [fill in the blank].” Your respond with “Really?”, while giving that “really”… Continue Reading →
