Tag incentives
Readers of a certain age will immediately recognize that headline. It’s from the long-running sitcom Friends. For those who are scratching their heads, Ross, one of the characters in the group of 6 “friends” buys a couch and decides to… Continue Reading →
Incentive programs don’t have a season. They aren’t better to run when you’re sales are falling vs. when your sales are growing. Both scenarios are great situations for incentive programs. Market rising for your product? Great – run an incentive…. Continue Reading →
Incentive programs are designed to get people to do something. Sell more. Call more. Research more. Fill out paperwork more. But I think humans may be hard-wired to not change. I think humans look at inaction more favorably than action…. Continue Reading →
I have heard many times that incentives don’t work. I can cite statistics all day that say they do but some days a picture is worth 1,000 statistics. Today is that day. Plucked from my friend’s twitter feed (@akabruno) the… Continue Reading →
Many clients will tell me they don’t need an incentive program. They’ll tell me everything is great. They’ll say their compensation system or current rebate program covers their goals and focuses their participants on the things they want. And then… Continue Reading →
Saw this in my LinkedIn feed today. (Email subscribers may/will need to click through to see video embedded below.) It is a promotional video for Cricket Wireless. Those who didn’t click through he’s the deal. Cricket Wireless set up a… Continue Reading →
Many channel incentive programs require some sort of “enrollment” process. Almost every person in the program will have to agree to a privacy policy and program terms and conditions before they can play in the program. That’s friction many clients… Continue Reading →
Le sigh… Wrapping paper everywhere. Dishes in the sink. Belt unfastened to allow for figgy pudding (or in my case bread pudding.) The inevitable “thought that counts” presents that didn’t count, or fit, and the “what were they thinking” presents… Continue Reading →
Yesterday’s post was about “reward velocity”, with the point being that good program design looks for smaller, incremental opportunities to reward and engage with the program participants. Those events keep the program visible in the work and life flow of… Continue Reading →
I’ve seen a few articles lately talking about “psychological tricks” and “motivation hacks” to get people to do things and enhance motivation. Creating a plan and process to guide your audiences’ behaviors toward your business goals WHILE rewarding them for… Continue Reading →
Motivation has been studied, prodded, poked and dissected since cavepeople were painting on walls. And all that effort has led to multiple theories of why people do what they do. I believe each has a modicum of value and insight… Continue Reading →
The Rule of Seven is an old marketing adage that suggests in order for your message to have impact your audience needs to be exposed to that message at least seven times before they take action. Of course, like EVERYTHING… Continue Reading →
You may remember (or been bludgeoned by my repeated tweets and end-of-blog advertisements) I did a webinar with the guys from Behavioral Grooves a few weeks back. That webinar was based on the ebook we co-authored. And now I am… Continue Reading →
I read Michael Crichton’s book “Next” a few years back. The book focuses on gene therapy and the use – or more accurately –the misuse of genetic material. Early on in the book the concept of a Chimera was brought up. A… Continue Reading →
