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Let’s be real—every marketer today is awash in data. Algorithms know more about individual snack cravings and sleep patterns than most best friends. Spotify guesses the next earworm, Netflix drops oddly spot-on show suggestions, and Starbucks remembers that extra caramel… Continue Reading →
“…strategy researchers Michael McDonald and James Westphal, the worse companies performed, the more CEOs sought advice from friends and colleagues who shared their perspectives.” from Adam Grant’s “Originals” That is litterly the grown up version of the post title. Humans… Continue Reading →
I don’t know whether James Clear is brilliant or just smart. He wrote the book Atomic Habits (very good.) I subscribe to his weekly email. He formats it with a 3-2-1 thing. Three ideas from him. Two quotes from others. One… Continue Reading →
2020 has gone on too long. I feel like I’ve burned up 12 months of angst, anger and energy in only 6 months. It is tough – and I’m not nearly as affected as many. I can’t imagine the effort… Continue Reading →
I’ve seen posts on LinkedIn saying now is the time to sell, sell, sell and spend, spend, spend on marketing and sales because others won’t. Grab share today through marketing and sales. Take advantage of this problem to help yourself…. Continue Reading →
In the past clients who bought incentive programs typically paid for atoms. What that means is they paid for printed communications pieces, reports, merchandise and other awards. The budget was straight forward. $100 cost on the TV – they paid… Continue Reading →
Domino’s Pizza offers insurance. If your pizza gets ruined after you pick it up, they replace it free. You probably have insurance on your car, your home, your life! But I find it very interesting that most clients won’t buy… Continue Reading →
I love this quote from Douglas Adams, of Hitchhikers Guide to the Galaxy fame: “We all like to congregate at boundary conditions. Where land meets water. Where earth meets air. Where bodies meet mind. Where space meets time. We like… Continue Reading →
Because it is 2018. That’s why. Writing another post on employee engagement would be like writing a post about why fire is good. Or why electricity is good. I think they’ve actually changed the opening scene of Animal House to… Continue Reading →
Yes. This is one of those “apology” posts. You’ve seen them before. A blogger takes a break or doesn’t post as much as they have in the past, so they do a post to apologize for not posting and promising to… Continue Reading →
Are you taking responsibility for your own engagement at work? Are you the craftsperson of your own happiness? It seems from what we read today that companies own employee engagement and employee happiness. But not so fast says Monica Fochtman,… Continue Reading →
Looks like I’m going to try and channel my inner Steve Boese or my inner Kris Dunn and try to draw some connection between what’s going on in sports and what’s going on in the business world. First some backstory… Continue Reading →
I’m pretty good at keeping my finger on the pulse of what is going on in the engagement space but this little ditty almost slipped by me. And the fact that I’ve only seen one update referencing this (and on… Continue Reading →
