Category Change

Are you ready for “Institutionalized Serendipity”? You should be…

Let’s be real: business, much like life, is messy. Reality has a way dropping the mic drop in the middle of our best-laid plans. What do I mean by serendipity? This: In 1945, a U.S. defense contractor employee was working… Continue Reading →

From Fries to Friendships: Adding Connection to Loyalty

In their book “The Power of Moments”, Chip and Dan Heath remind us: “Defining moments are social… strengthened because we share them with others.” I’m sure you’ll agree… our biggest memories typically involve people. You don’t reminisce about earning a… Continue Reading →

Forget Faster, Go Smarter: The Secret to Unstoppable Brand Engagement in 2025

Why doesn’t what is supposed to work—work? If you’ve ever found yourself stuck repeating the same marketing strategy expecting different results, it’s time to check out the “Milk Carton Rule”. The rule is simple but elusive for many marketers: solve… Continue Reading →

“Why Your Brand Is Just Another Face in the Crowd” – How Liminal Thinking Can Make You Visible Again

{no AI was abused writing this post} Differentiation is never safe; it takes guts to step over the threshold from what’s proven into what could be. Now is your time to stop copying and start leading! Being remarkable is always… Continue Reading →

But Mom… everyone else is doing it.

 “…strategy researchers Michael McDonald and James Westphal, the worse companies performed, the more CEOs sought advice from friends and colleagues who shared their perspectives.” from Adam Grant’s “Originals” That is litterly the grown up version of the post title. Humans… Continue Reading →

Transient Leadership – I was right AGAIN! (so tired of this…) ;-)

In 2014 I wrote a post on LinkedIn called “Is Transient Leadership The Next Big Thing?”  8 years ago. And then 2 weeks ago strategy+business blogged that organizations need to shift from command-and-control leadership to more decentralized decision-making and leadership…. Continue Reading →

The Truth is You’re Just Not That Important

Trust me. You’re not. For some reason, the following exchange from the movie “The Social Network” between Jesse Eisenberg playing Mark Zuckerberg and the lawyer conducting the initial deposition for the lawsuit filed by the Winklevoss twins over who created… Continue Reading →

What is Your Personal Operating System? Asking for a friend…

This isn’t a post about what I know. It’s a post to ask you about what YOU know.  I am a process maniac. I NEED to make process outlines, project timelines/Gannt charts/Kanban boards – you name it. I read probably… Continue Reading →

You’re More Tired NOT Going to Work – Why?

I’ve been holding off on posting since the world slowed down a few weeks ago even though I’m told content is king and if I stop posting I immediately become irrelevant. At least that’s what the gurus say. But I… Continue Reading →

Being Adult Means Being Afraid To Fail

I mentioned I was starting a new chapter and part of turning that page is I now have to be a novice in a lot of areas. Mostly in the “administrative” realm as I learn how to use the new… Continue Reading →

How to Know if You Need an Incentive Program

Many clients will tell me they don’t need an incentive program. They’ll tell me everything is great. They’ll say their compensation system or current rebate program covers their goals and focuses their participants on the things they want. And then… Continue Reading →

Add IRL to Your Online Incentive Platform

We rely too much on technology. Both as an enabler for tasks/process to makes us more efficient and as a buffer between people/conversations. If you’ve ever used email or text to take the place of a face-to-face conversation you know… Continue Reading →

Informed Speed – The New Black

Performance Compounding

Why You Shouldn’t “HOP” to Awards First to Influence Behavior

Read to the end – video embedded! Over my thankfully too many years in the influence, incentive and reward industry I have seen one axiomatic behavior by clients and amateur/poser solution architects when it comes to designing programs to influence… Continue Reading →

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