Category
Fun
“Those who have knowledge, don’t predict. Those who predict, don’t have knowledge.” –Lao Tzu, 6th Century BC Chinese Poet 2020 will be the 18th year in a row that “personalization” will be on the list of new trends to watch… Continue Reading →
I love the “really” test. It’s simple. It’s funny. And it almost always gets to the real issue. The process is simple. Once someone says… “The problem is [fill in the blank].” Your respond with “Really?”, while giving that “really”… Continue Reading →
It’s the holiday season with many gift-giving events and traditions. If you’re currently running an incentive program I suggest you go right now and tell your provider, or your program admin, to reward everyone in the program $5 in points/credits/whatever…. Continue Reading →
Most likely your sales incentive or channel incentive is designed to reward your audience for hitting their goals. Bless your heart as they say here in the south. You are doing your best I guess. But real programs – programs… Continue Reading →
I started blogging in 2006 with the blog called “Incentive Intelligence.” I had to write under a pseudonym to hide my corporate attachment because the “lawyers” at my company said it was too risky to blog. (Pro-tip: Lawyers make lousy… Continue Reading →
Sometimes you need to break the rules to feel alive. This is one of those times. Normally, I try to focus “Paul”Cast topics on early career advice but this one is a bit different. This time we’re focusing on an… Continue Reading →
Engagement. Everything is about engagement these days. If you’re in marketing you’re worried about consumer engagement. If you’re in HR you’re all about employee engagement. If you’re a B2B sales person you’re all about company engagement with your company. Engagement…. Continue Reading →
Scotch Expensive Cigars Caviar The book Dune… Recruiting Animal What do these things have in common? For a start, a ton of people hate them. And an equal number of people find them awesome and their reason for living…. Continue Reading →
Is it just me or have we seen a huge uptick in pithy sayings set top of beautifully photographed scenes? Like you, I read them and nod my head in agreement. In the past these visual soundbites (or do we… Continue Reading →
