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Is $588 Enough for an Incentive Design Contract?

Below is an updated version of a rant I posted on my original Typepad blog 10 years ago. I loved that blog. Oh, for simpler times. Sorry to be resurrecting these old posts but personal family issues are keeping my… Continue Reading →

Skill-Aligned Goal Setting – Or – Why Your 18-Month-Old Can’t Run Fast

It’s Friday. I’m having a week. I’ve spent the last couple of days sitting by my spouse’s bedside in the hospital, trying to get work done and still be attentive. Nothing serious but still a bit of a speed bump… Continue Reading →

Applied Behavioral Science – Rubber Meet Road

So often you’ll see incentive companies push the results of some academic study or some “research” that show cash isn’t a good motivator or that long-term incentives drive more results than short-term incentives or that tall people are 22.6% more… Continue Reading →

Crypto Awards? 5 Reasons It’s Coming Soon to a Program Near You

You think I’m kidding. I’m not. I’ve been thinking a lot about cryptocurrency as an award option since I first heard of Bitcoin around 2010. At first, it was simply a distraction. Then it started to grow and get competitors…. Continue Reading →

Is Your Marketing Initiative Ugly?

I had this saved in my “write about someday” folder: The author and aviator Antoine de Saint-Exupéry on motivating others: “If you want to build a ship, don’t drum up the people to gather wood, divide the work, and give… Continue Reading →

Squirrel! Don’t Ask Participants to do too many things…

Multi-tasking is (was?) the badge of the productive. So many folks I have worked with, and for, have assumed “activity” was the operative input for productivity. The reality is very different. I know I have tried to multi-task for years…. Continue Reading →

Repeat after me: “Top of Mind is no Accident”

We have hundreds of choices to make each day. Some are simple like take a shower or not take a shower. Some are much more complex, invest in annuities or get insurance. But for many marketers, the important thing is… Continue Reading →

Incentive To Change

One of the things that keeps me young (younger? young-ish? not old? not too old?) is the amount of effort I put into intentionally trying new processes, procedures, software, routines, etc.  I change my browser every 4 months. Not just… Continue Reading →

Incentives are NEVER a Bad Thing

I’ve had folks tell me they don’t like incentives or some of the behavioral nudges being talked about when getting an audience to change and/or adopt new behaviors. They say it’s duplicitous, sneaky, underhanded, downright criminal in some cases. They… Continue Reading →

Two – Two – 2 Posts in One – Contradictory Thursday

Missed yesterday. Making up today. Post #1 – You Don’t Motivate Anyone HUGE misnomer – you can’t motivate anyone. I know there are 100s of consultants that will sell you a system/process promising to motivate people. I disagree. I create… Continue Reading →

Break the Rules

Best practices are simply “the rules” we believe drive success. We look to successes and ask what they did and then emulate that and hope for the best. And in many cases that’s a great starting point. But keep in… Continue Reading →

Veterans Day – Thank You

I come from a military family. Not only am I proud of my family – but I am also proud of my many friends who have served. Growing up military I understand and appreciate the sacrifices every serviceperson makes. I… Continue Reading →

Who Really Drives Results?

Pick any sport… if you wanted your team to be the best would you spend money on the coaches office or the equipment needed to make your athletes better? Yeah. I thought so.  A few years ago when we started… Continue Reading →

Today is my 33rd Wedding Anniversary

In today’s world 33 years of dedication and connection is nothing to sneeze at. I’ve been married longer than I haven’t. And I’m also 800 miles away from my wife. Maybe that is why we’ve been together 33 years (not… Continue Reading →

Chronicles of Hebert – #SHRM18 Afternoon Musings June 18, 2018

Chronicles of Hebert – Day 2 Mid-Morning “It’s obvious that the SHRM attendee fondness for ethyl alcohol is only matched by their addiction to caffeine. Every legal stimulate dealer in the area presents a minimum 20-minute wait for service. And… Continue Reading →

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