Category Loyalty
Let’s be real: business, much like life, is messy. Reality has a way dropping the mic drop in the middle of our best-laid plans. What do I mean by serendipity? This: In 1945, a U.S. defense contractor employee was working… Continue Reading →
In their book “The Power of Moments”, Chip and Dan Heath remind us: “Defining moments are social… strengthened because we share them with others.” I’m sure you’ll agree… our biggest memories typically involve people. You don’t reminisce about earning a… Continue Reading →
There’s a great line from Thomas Lockwood’s book “Design Thinking” that most brand managers and CMOs would do well to have tattooed on their arm – or at least put it on their screensaver (remember those). “The business world needs… Continue Reading →
“Why Your Brand Is Just Another Face in the Crowd” – How Liminal Thinking Can Make You Visible Again
{no AI was abused writing this post} Differentiation is never safe; it takes guts to step over the threshold from what’s proven into what could be. Now is your time to stop copying and start leading! Being remarkable is always… Continue Reading →
Most executives have no problem spending tons ‘o chedda on product, process, pricing, purpose, and perks. But at the same time, they will have some weird aversion to spending money on people. This post is for those folks. #PROTIP: It’s… Continue Reading →
You don’t need me to tell you business is not normal. I don’t have to see your financials to know your numbers aren’t what you expected them to be. And I don’t need to talk to you to know you… Continue Reading →
It’s been over a month since I posted. I wanted to focus on my family and my work to be sure I was doing everything possible to support those two critical aspects of my life. Posting here doesn’t change my… Continue Reading →
Many incentive programs are simply “do x get y”. Nothing wrong with that. I would probably classify them more like a customer loyalty program instead of a true incentive since they are really designed to reinforce ongoing engagement with the… Continue Reading →
The short answer is yes. But this would rank right up there as one of my top 10 boring-est blog posts if that was the only answer I gave. If you rely on independent channels to distribute and sell your… Continue Reading →
