Category Engagement
In 2014 I wrote a post on LinkedIn called “Is Transient Leadership The Next Big Thing?” 8 years ago. And then 2 weeks ago strategy+business blogged that organizations need to shift from command-and-control leadership to more decentralized decision-making and leadership…. Continue Reading →
I subscribe to a ton of newsletters. Some I scan. Some I read. Some I pay attention to. One I always scan, read, AND pay attention to is a newsletter from Cole Schafer called “Sticky Notes.” Cole is a copywriter…. Continue Reading →
Most executives have no problem spending tons ‘o chedda on product, process, pricing, purpose, and perks. But at the same time, they will have some weird aversion to spending money on people. This post is for those folks. #PROTIP: It’s… Continue Reading →
I’ve been onboarded a few times. I’m guessing you have too. Show of hands – how many times was it pleasant, interesting, informative, useful and ultimately, engaging? Yeah. I thought so. Unfortunately for most companies, onboarding from an employee… Continue Reading →
Years ago, we called it “employee satisfaction”. After that it was “engagement”. Josh Bersin even speculated that it should be called “marriage” because that logically followed “engagement.” Talk about weird mental gymnastics designed to gather clicks and attention. Here’s where… Continue Reading →
I remember my first DISC training session way way back. Pre-computers. Yeah – you read that right. It was a while ago. I reviewed it a bit before writing this post and it has changed over the years. DISC is… Continue Reading →
I have yet to meet a client who doesn’t want more audience engagement with their marketing, training, and incentive programs. Even if the data said they were getting 100% engagement my clients would still ask, “Can’t you get more?” The… Continue Reading →
What is Behavioral Memory? Something I just made up. I think. I typically google any subject I am going to post about to one – make sure I didn’t post on this topic before (after 16 years of blogging you… Continue Reading →
We spend a lot of time communicating in the tech lane. Meaning we live and dialogue amongst the bits and bytes now. Email, SMS text messaging, instagram, LinkedIn, Facebook, TikTok, etc. Almost all of our communication today is carried on… Continue Reading →
Most incentive programs tie awards to performance that creates revenue or profit. But it doesn’t have to. Sometimes it is nice to reward people for other things that may have zero impact on sales. Maybe something that might impact the… Continue Reading →
In today’s hyper-analytic, big-data business world Return on Investment (ROI) is axiomatic. Don’t even think about running a marketing program, or designing a program, or even thinking about a program before you’ve proven an insanely positive ROI. But is that… Continue Reading →
Time is now our most precious commodity. Well, maybe a close 2nd to Facebook political posts. And in 2020 we get extra time. February 29, 2020. Leap Day. Make up day. Designed to consolidate the ¼ day excess we get… Continue Reading →
When you saw that headline did you click through? If you’re reading this then you did. And that’s what I wanted. Engagement. I didn’t need to promise you a rose garden or a gift card. I just asked if you… Continue Reading →
I’m working with the better half of Incentive Intelligence this week to put together our menu for Thanksgiving. And by extension, the grocery list. You would think after 33 years of doing Thanksgiving we’d have the list committed to memory… Continue Reading →
Would you be willing to give your participants a portion of your incentive funds if they hit a personal goal but not their professional one?
