Author Paul Hebert
But let’s not let someone get away with “intelligence by proximity” or as I like to say – “Standing next to Einstein” and hoping the buyer can’t tell the difference between them and a real thought leader.
I read Michael Crichton’s book “Next” a few years back. The book focuses on gene therapy and the use – or more accurately –the misuse of genetic material. Early on in the book the concept of a Chimera was brought up. A… Continue Reading →
One of my favorite books on influence is “Predictably Irrational” by Dan Ariely. It’s a mash up of “Freakonmics” and “Influence: Science and Practice” and “Fooled by Randomness.” I reference the book regularly and have my e-notes in a special file… Continue Reading →
Incentive programs reward people for hitting specific goals. Typically, you announce the requirements and as your audience performs and hit the specified hurdles, they earn awards – points, credits, what have you. The points earned can be redeemed for merchandise,… Continue Reading →
What I thought about this weekend is that most companies would love to have all their employees (or their distribution channel and customers for that matter) focused on the best interests of the company. However, that is a difficult task. … Continue Reading →
