Tag psychology
Why doesn’t what is supposed to work—work? If you’ve ever found yourself stuck repeating the same marketing strategy expecting different results, it’s time to check out the “Milk Carton Rule”. The rule is simple but elusive for many marketers: solve… Continue Reading →
It’s been over a month since I posted. I wanted to focus on my family and my work to be sure I was doing everything possible to support those two critical aspects of my life. Posting here doesn’t change my… Continue Reading →
I’ve mentioned Bri Williams before. She runs a consultancy in Australia and has a wonderful newsletter that I devour and save ever time it hits my inbox. I won’t lie… I steal a lot of ideas from her. But as… Continue Reading →
A great influence and incentive tool that is rarely used is something called “idiosyncratic fit.” For those of you in Rio Linda that means the rules of the game favor my specific situation and skill set. Idiosyncratic means peculiar or… Continue Reading →
Incentive programs are designed to get people to do something. Sell more. Call more. Research more. Fill out paperwork more. But I think humans may be hard-wired to not change. I think humans look at inaction more favorably than action…. Continue Reading →
Commitment is a powerful influencer. When you ask someone for a commitment, and they agree to it, that person is much much more likely to follow through and do what they said they would do. Not 100% of the time…. Continue Reading →
Many channel incentive programs require some sort of “enrollment” process. Almost every person in the program will have to agree to a privacy policy and program terms and conditions before they can play in the program. That’s friction many clients… Continue Reading →
I love the “really” test. It’s simple. It’s funny. And it almost always gets to the real issue. The process is simple. Once someone says… “The problem is [fill in the blank].” Your respond with “Really?”, while giving that “really”… Continue Reading →
I spent an hour with a friend and behavioral science/behavioral investor author yesterday recording a podcast. I’ll alert you when/if it goes live. We talked about a lot of things – one of which was using social proof as a… Continue Reading →
Motivation has been studied, prodded, poked and dissected since cavepeople were painting on walls. And all that effort has led to multiple theories of why people do what they do. I believe each has a modicum of value and insight… Continue Reading →
