Category Psychology
I’ve seen a few articles lately talking about “psychological tricks” and “motivation hacks” to get people to do things and enhance motivation. Creating a plan and process to guide your audiences’ behaviors toward your business goals WHILE rewarding them for… Continue Reading →
Motivation has been studied, prodded, poked and dissected since cavepeople were painting on walls. And all that effort has led to multiple theories of why people do what they do. I believe each has a modicum of value and insight… Continue Reading →
The Rule of Seven is an old marketing adage that suggests in order for your message to have impact your audience needs to be exposed to that message at least seven times before they take action. Of course, like EVERYTHING… Continue Reading →
Guess. What is the one tool that is almost free, has a huge impact on individual performance, yet is rarely used correctly or often? [Imagine Jeopardy theme in your mind right now.] It’s not rewards – points, travel, cash or… Continue Reading →
How many times have you heard “it’s not the destination, it’s the journey”? A few? And some will ask… “Is it? Is it really?” And short answer might be, Yes. According to research what keeps people behaving and doing the… Continue Reading →
We like simple answers. We like one-trick ponies. We like easy. This laziness also applies to our incentive program design. Too often solution architects stop early and design a program with a singular dimension and hope it will achieve the… Continue Reading →
When you are outbid on an auction site you get ticked off. You jump on your phone and bid again – claiming your rightful place at the top of the heap as the #1 bidder. Then someone bids above you… Continue Reading →
You know what humans are terrible with? Time. We don’t do well when we have to think in longer time scales. Save for retirement? I’ll do that next year after all I won’t need that for another 40 years. Lose… Continue Reading →
People love a head start. So much so if you give your program participants a head start in your incentive program you will get much higher results. In one experiment with “punch cards”, people who were given a “get a… Continue Reading →
Register for our webinar being held tomorrow, Tuesday – September 17th at 12 Noon EDT (11:00 am CDT) We talk about all the sinning going on with incentive program design. Pearls may be clutched! Webinar panelists will include myself and Kurt… Continue Reading →
I read Michael Crichton’s book “Next” a few years back. The book focuses on gene therapy and the use – or more accurately –the misuse of genetic material. Early on in the book the concept of a Chimera was brought up. A… Continue Reading →
One of my favorite books on influence is “Predictably Irrational” by Dan Ariely. It’s a mash up of “Freakonmics” and “Influence: Science and Practice” and “Fooled by Randomness.” I reference the book regularly and have my e-notes in a special file… Continue Reading →
Incentive programs reward people for hitting specific goals. Typically, you announce the requirements and as your audience performs and hit the specified hurdles, they earn awards – points, credits, what have you. The points earned can be redeemed for merchandise,… Continue Reading →
What I thought about this weekend is that most companies would love to have all their employees (or their distribution channel and customers for that matter) focused on the best interests of the company. However, that is a difficult task. … Continue Reading →
Read to the end – video embedded! Over my thankfully too many years in the influence, incentive and reward industry I have seen one axiomatic behavior by clients and amateur/poser solution architects when it comes to designing programs to influence… Continue Reading →
