Category program design
I missed doing a post Friday and yesterday. I feel somewhat bad about that as I promised myself to post a short snippet on how best to apply incentives and influence every workday. That was on September 9, 2019 –… Continue Reading →
Yesterday’s post was about “reward velocity”, with the point being that good program design looks for smaller, incremental opportunities to reward and engage with the program participants. Those events keep the program visible in the work and life flow of… Continue Reading →
Something that I find too often ignored until late in the incentive program design phase that will have a big impact on the program structure is something called “reward velocity”. Reward velocity is pretty much what it says – how… Continue Reading →
It’s the holiday season with many gift-giving events and traditions. If you’re currently running an incentive program I suggest you go right now and tell your provider, or your program admin, to reward everyone in the program $5 in points/credits/whatever…. Continue Reading →
Domino’s Pizza offers insurance. If your pizza gets ruined after you pick it up, they replace it free. You probably have insurance on your car, your home, your life! But I find it very interesting that most clients won’t buy… Continue Reading →
Motivation has been studied, prodded, poked and dissected since cavepeople were painting on walls. And all that effort has led to multiple theories of why people do what they do. I believe each has a modicum of value and insight… Continue Reading →
The holiday is behind us. I truly hope your Thanksgiving was filled with thanks (of course), was safe, and included all the trimmings that make for great memories. And for many of you (us?) who didn’t follow our diet plans… Continue Reading →
The Rule of Seven is an old marketing adage that suggests in order for your message to have impact your audience needs to be exposed to that message at least seven times before they take action. Of course, like EVERYTHING… Continue Reading →
I’m working with the better half of Incentive Intelligence this week to put together our menu for Thanksgiving. And by extension, the grocery list. You would think after 33 years of doing Thanksgiving we’d have the list committed to memory… Continue Reading →
Incentive programs – or more accurately – influence programs – can and should do a lot of things for you. From shaping opinion and impressions to moving behaviors and creating results, incentive/influence programs are a strategic way to achieve very… Continue Reading →
Every program has pros and cons. Every award rule structure is an exercise in tradeoffs. If you create a program where anyone who hits their goal gets an award you open up the program for anyone to earn – and… Continue Reading →
A good portion of incentive and reward programs for salespeople, whether corporate or channel, are focused on the company (or sponsor) awarding the audience for achieving specific sales goals or other desirable behavior-based objectives. Most likely, based on some sort… Continue Reading →
Companies run incentive programs that use non-cash awards for very specific reasons. Most of those reasons, if not all, participants will argue with. They will argue because their objective and the company’s objective, are very different. Companies don’t run these… Continue Reading →
How high is up? The amount you should reward someone for achieving their goal, doing the behaviors, taking the test, isn’t a static number. Often clients will ask what the “average” award value is when comparing themselves to other clients…. Continue Reading →
