Category Engagement
I found this post on substack by Derek Thompson called “Everything Is Television” and initially thought it would a retread analysis of the 1961 Newton Minow address to the National Association of Broadcasters where he coined the now famous “tv… Continue Reading →
In their book “The Power of Moments”, Chip and Dan Heath remind us: “Defining moments are social… strengthened because we share them with others.” I’m sure you’ll agree… our biggest memories typically involve people. You don’t reminisce about earning a… Continue Reading →
Why doesn’t what is supposed to work—work? If you’ve ever found yourself stuck repeating the same marketing strategy expecting different results, it’s time to check out the “Milk Carton Rule”. The rule is simple but elusive for many marketers: solve… Continue Reading →
Opendoor just served up a Netflix-worthy twist and Wall Street is cheering them on. But not because they’re crushing it but because they’re hitting pause on their old “disrupt everything” playbook. The stock is up 600% since July, and the… Continue Reading →
There’s a great line from Thomas Lockwood’s book “Design Thinking” that most brand managers and CMOs would do well to have tattooed on their arm – or at least put it on their screensaver (remember those). “The business world needs… Continue Reading →
In 2014 I wrote a post on LinkedIn called “Is Transient Leadership The Next Big Thing?” 8 years ago. And then 2 weeks ago strategy+business blogged that organizations need to shift from command-and-control leadership to more decentralized decision-making and leadership…. Continue Reading →
I subscribe to a ton of newsletters. Some I scan. Some I read. Some I pay attention to. One I always scan, read, AND pay attention to is a newsletter from Cole Schafer called “Sticky Notes.” Cole is a copywriter…. Continue Reading →
Most executives have no problem spending tons ‘o chedda on product, process, pricing, purpose, and perks. But at the same time, they will have some weird aversion to spending money on people. This post is for those folks. #PROTIP: It’s… Continue Reading →
I’ve been onboarded a few times. I’m guessing you have too. Show of hands – how many times was it pleasant, interesting, informative, useful and ultimately, engaging? Yeah. I thought so. Unfortunately for most companies, onboarding from an employee… Continue Reading →
Years ago, we called it “employee satisfaction”. After that it was “engagement”. Josh Bersin even speculated that it should be called “marriage” because that logically followed “engagement.” Talk about weird mental gymnastics designed to gather clicks and attention. Here’s where… Continue Reading →
I remember my first DISC training session way way back. Pre-computers. Yeah – you read that right. It was a while ago. I reviewed it a bit before writing this post and it has changed over the years. DISC is… Continue Reading →
I have yet to meet a client who doesn’t want more audience engagement with their marketing, training, and incentive programs. Even if the data said they were getting 100% engagement my clients would still ask, “Can’t you get more?” The… Continue Reading →
What is Behavioral Memory? Something I just made up. I think. I typically google any subject I am going to post about to one – make sure I didn’t post on this topic before (after 16 years of blogging you… Continue Reading →
We spend a lot of time communicating in the tech lane. Meaning we live and dialogue amongst the bits and bytes now. Email, SMS text messaging, instagram, LinkedIn, Facebook, TikTok, etc. Almost all of our communication today is carried on… Continue Reading →
Most incentive programs tie awards to performance that creates revenue or profit. But it doesn’t have to. Sometimes it is nice to reward people for other things that may have zero impact on sales. Maybe something that might impact the… Continue Reading →
