Incentives are not always the answer.

Sometimes people don’t know how to do it or they are afraid to do it. That’s a training issue.

Sometimes people don’t know what to do. That is a communication and clarity issue.

Sometimes people don’t have the right incentive to do it. That’s a reward and structure problem. 

Don’t be afraid to test all three options in your platform.

Run a program around training and see what happens.

Then run a program with enhanced communication. Check the results.

Run a program with various award and structures with different groups if you can. See what the outcome is.

You don’t HAVE to only run “do x get y” programs. 

You own the design. You own the approach. Try different things and see what works best for your audience and your markets. 

You might be a surprised.