Incentive Intelligence

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design

Program Design Blivets

So often we want to design an incentive program that is “clever.” Something new and different. And that’s okay. But ask yourself if you are designing the program for the program designer or for the audience you need to engage?… Continue Reading →

It’s the How – Not the What

Amazon can ship a toaster. United can get you from home to Hawaii. But neither of them has a clue how to best engage your incentive program participant. The real value-add for an incentive and reward program isn’t in the… Continue Reading →

Rewarding Luck but Ignoring Behavior

Seth Godin’s blog the other day suggested you spend more time modeling behaviors against a standard, not just on whether the outcome was positive. This is one of the key issues I have with many incentive program designs. Too many… Continue Reading →

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