Incentive Intelligence

3 Must Haves in Every Incentive Program

Only three you ask?  Okay maybe 5 or 8 would be a better number. Or even 1. It really doesn’t matter. Every program will have its own “minimum” things needed to be successful. Your job is to figure out what… Continue Reading →

If you always hit a goal is it a good goal?

Coming up with something interesting (and new) to write about relating to incentives is getting pretty hard. I usually come up with something I feel I haven’t addressed. I quickly write a positioning paragraph and then go check my posts… Continue Reading →

Happy Valentine’s Day!

It’s time to show your love! Go out to your incentive platform communications center right now and send a Valentine message to your participants.  Thank them for their work and their effort. Tell them how much they mean to you…. Continue Reading →

Not Everything Needs to be Performance-Based

Most incentive programs tie awards to performance that creates revenue or profit. But it doesn’t have to.  Sometimes it is nice to reward people for other things that may have zero impact on sales.  Maybe something that might impact the… Continue Reading →

Do Local if You Can

Speaker of the House from 1977 to 1987, Thomas Phillip “Tip” O’Neill Jr., is credited with saying “All politics is local.” And to a huge degree he’s right. I might try to argue that with social media we’ve expanded our… Continue Reading →

OMG – Best.News.Letter.Ever!

I’ve mentioned Bri Williams before. She runs a consultancy in Australia and has a wonderful newsletter that I devour and save ever time it hits my inbox. I won’t lie… I steal a lot of ideas from her. But as… Continue Reading →

History Can Be the Future

Today’s post is brought to you by nostalgia. This morning I read through a post called “The Best Meme’s of All Time” and it was beauteous.  Each meme transported me back to the time when that meme hit and went… Continue Reading →

Is Reacting the New Planning?

The world moves fast today. The ability to be get out in front of changes in the market, competitors and or the new cycle is paramount in being successful today. It’s not enough to know something is happening you need… Continue Reading →

Incentives are NEVER a Bad Thing

I’ve had folks tell me they don’t like incentives or some of the behavioral nudges being talked about when getting an audience to change and/or adopt new behaviors. They say it’s duplicitous, sneaky, underhanded, downright criminal in some cases. They… Continue Reading →

When You Think You’ve Got a Leg Up You Show Up

A great influence and incentive tool that is rarely used is something called “idiosyncratic fit.” For those of you in Rio Linda that means the rules of the game favor my specific situation and skill set. Idiosyncratic means peculiar or… Continue Reading →

Go Whole Groundhog For Success!

Yesterday was GroundHog Day.  And it was 02-02-2020 – a numerical palindrome not seen since 11/11/1111 and not to be seen again until 12/12/2121. That’s 909 years ago and 101 years until next. It’s pretty special.  GroundHog Day is also… Continue Reading →

Do We ALWAYS Need Return on Investment?

In today’s hyper-analytic, big-data business world Return on Investment (ROI) is axiomatic. Don’t even think about running a marketing program, or designing a program, or even thinking about a program before you’ve proven an insanely positive ROI.  But is that… Continue Reading →

Extra Time

Time is now our most precious commodity. Well, maybe a close 2nd to Facebook political posts. And in 2020 we get extra time.  February 29, 2020. Leap Day. Make up day. Designed to consolidate the ¼ day excess we get… Continue Reading →

Delayed Due to Time Change – Stress Testing my Body Clock

Traveling this week and writing from Vancouver, BC, Canada. That means it is 3 hours earlier than my normal body clock/posting habit. So, from your perspective I’m late. From my perspective I’m pretty much on time. And that’s an interesting… Continue Reading →

Can You Answer This Question?

When you saw that headline did you click through? If you’re reading this then you did.  And that’s what I wanted. Engagement. I didn’t need to promise you a rose garden or a gift card. I just asked if you… Continue Reading →

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