Tag humans
I found this post on substack by Derek Thompson called “Everything Is Television” and initially thought it would a retread analysis of the 1961 Newton Minow address to the National Association of Broadcasters where he coined the now famous “tv… Continue Reading →
Let’s be real—every marketer today is awash in data. Algorithms know more about individual snack cravings and sleep patterns than most best friends. Spotify guesses the next earworm, Netflix drops oddly spot-on show suggestions, and Starbucks remembers that extra caramel… Continue Reading →
Why doesn’t what is supposed to work—work? If you’ve ever found yourself stuck repeating the same marketing strategy expecting different results, it’s time to check out the “Milk Carton Rule”. The rule is simple but elusive for many marketers: solve… Continue Reading →
Opendoor just served up a Netflix-worthy twist and Wall Street is cheering them on. But not because they’re crushing it but because they’re hitting pause on their old “disrupt everything” playbook. The stock is up 600% since July, and the… Continue Reading →
TL;DR: Personalization keeps customers comfortable, but managed serendipity sparks surprises, fueling more excitement, deeper engagement, and fresh revenue for smart loyalty programs. For the last decade, the loyalty industry’s been banging the personalization drum like it is their job (and… Continue Reading →
I’ve been holding off on posting since the world slowed down a few weeks ago even though I’m told content is king and if I stop posting I immediately become irrelevant. At least that’s what the gurus say. But I… Continue Reading →
Incentive programs are designed to get people to do something. Sell more. Call more. Research more. Fill out paperwork more. But I think humans may be hard-wired to not change. I think humans look at inaction more favorably than action…. Continue Reading →
We rely too much on technology. Both as an enabler for tasks/process to makes us more efficient and as a buffer between people/conversations. If you’ve ever used email or text to take the place of a face-to-face conversation you know… Continue Reading →
I love the “really” test. It’s simple. It’s funny. And it almost always gets to the real issue. The process is simple. Once someone says… “The problem is [fill in the blank].” Your respond with “Really?”, while giving that “really”… Continue Reading →
A while back (like in 2009) I wrote what follows. This is edited a bit but by and large it is the same post (google seo be damned!) Back then I ran a decidedly unscientific poll asking if Maslow’s Hierarchy… Continue Reading →
Somewhat recently (sorry – I’m a bit backlogged) a question came up on one of my HR-focused discussion groups in Facebook. The poster was seeking ideas on how to compensate employees for being part of a company effort described as…… Continue Reading →
Image a world where the meek have really inherited the earth. Where the rich are now at the bottom of the economic pyramid and the poor are now the ruling class. Imagine working in a factory shooting screws for 10… Continue Reading →
When I started writing my blog I was prolific. One a day. Every day. Over time I got busier and busier. And the blog suffered. Still does. I’m still writing but not always here. If you’ve checked the sidebar on… Continue Reading →
I’m jotting this post off in a hurry because the muse is hitting me and I have a full “to-do” list this week. A good friend and smart guy Jason Lauritsen posted in Facebook a link to an article entitled:… Continue Reading →
Note: I just noticed that I published a “10 Posts Not to Write About HR” back in September. So this is a bit of rehash. It has more in it and I’ve already written it so … what the hey…… Continue Reading →
