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I have yet to meet a client who doesn’t want more audience engagement with their marketing, training, and incentive programs. Even if the data said they were getting 100% engagement my clients would still ask, “Can’t you get more?” The… Continue Reading →
What is Behavioral Memory? Something I just made up. I think. I typically google any subject I am going to post about to one – make sure I didn’t post on this topic before (after 16 years of blogging you… Continue Reading →
So often you’ll see incentive companies push the results of some academic study or some “research” that show cash isn’t a good motivator or that long-term incentives drive more results than short-term incentives or that tall people are 22.6% more… Continue Reading →
You think I’m kidding. I’m not. I’ve been thinking a lot about cryptocurrency as an award option since I first heard of Bitcoin around 2010. At first, it was simply a distraction. Then it started to grow and get competitors…. Continue Reading →
Facebook – huh – yeah What is it good for? Absolutely nothing Say it again, y’all Facebook, huh (good God) What is it good for? Absolutely nothing, listen to me, oh Except when it provides fodder for these genius… Continue Reading →
This isn’t a post about what I know. It’s a post to ask you about what YOU know. I am a process maniac. I NEED to make process outlines, project timelines/Gannt charts/Kanban boards – you name it. I read probably… Continue Reading →
I had this saved in my “write about someday” folder: The author and aviator Antoine de Saint-Exupéry on motivating others: “If you want to build a ship, don’t drum up the people to gather wood, divide the work, and give… Continue Reading →
Multi-tasking is (was?) the badge of the productive. So many folks I have worked with, and for, have assumed “activity” was the operative input for productivity. The reality is very different. I know I have tried to multi-task for years…. Continue Reading →
We have hundreds of choices to make each day. Some are simple like take a shower or not take a shower. Some are much more complex, invest in annuities or get insurance. But for many marketers, the important thing is… Continue Reading →
To paraphrase my father – “Anything worth doing is worth doing simply.” He may have said “is worth doing well” but I think that may be a sub-set of what I wrote. Too often when faced with an objective/goal we… Continue Reading →
I’m sure you laughed when you read that. Heck, I laughed when I wrote it. Think back to the end of 2019. There you are in a conference room or your office (remember those?) reviewing historic sales figures, thinking through… Continue Reading →
I know the pandemic has added a level of caution to any decision on marketing investments. Know that it isn’t “just you” – we are seeing the same reticence with other clients too. Not ideal for anyone but totally understandable…. Continue Reading →
Readers of a certain age will immediately recognize that headline. It’s from the long-running sitcom Friends. For those who are scratching their heads, Ross, one of the characters in the group of 6 “friends” buys a couch and decides to… Continue Reading →
2020 has gone on too long. I feel like I’ve burned up 12 months of angst, anger and energy in only 6 months. It is tough – and I’m not nearly as affected as many. I can’t imagine the effort… Continue Reading →
Some of the news over the past few days was disheartening. Some places in the country are seeing an increase in positive COVID-19 tests. Others a decrease. I’d personally love to see more places that were decreasing but I can’t… Continue Reading →
