Category program design
But let’s not let someone get away with “intelligence by proximity” or as I like to say – “Standing next to Einstein” and hoping the buyer can’t tell the difference between them and a real thought leader.
I read Michael Crichton’s book “Next” a few years back. The book focuses on gene therapy and the use – or more accurately –the misuse of genetic material. Early on in the book the concept of a Chimera was brought up. A… Continue Reading →
One of my favorite books on influence is “Predictably Irrational” by Dan Ariely. It’s a mash up of “Freakonmics” and “Influence: Science and Practice” and “Fooled by Randomness.” I reference the book regularly and have my e-notes in a special file… Continue Reading →
Incentive programs reward people for hitting specific goals. Typically, you announce the requirements and as your audience performs and hit the specified hurdles, they earn awards – points, credits, what have you. The points earned can be redeemed for merchandise,… Continue Reading →
What I thought about this weekend is that most companies would love to have all their employees (or their distribution channel and customers for that matter) focused on the best interests of the company. However, that is a difficult task. … Continue Reading →
Read to the end – surprise awaits! Maximize Overlapping Desires… I realize the changes in the employment picture are challenging. Mostly because today employees (or channel partners and consumers for that matter) look at the world differently. They don’t follow… Continue Reading →
Too often I see incentive programs that cause more problems than they solve. For some reason people think it’s easy designing programs because they remember giving their kids potty-training stickers and they use that as their “expert” program design experience…. Continue Reading →
There is a common incentive program structure that has been around forever. It’s called “group competition.” In an incentive program that uses group competition, the audience is segmented into groups based on their performance levels (sales, profits, number of customers)… Continue Reading →
The first post in this series went up July 25, 2017 and the final installment was live on October 12, 2017. Can’t rush brilliance – or its opposite. I said when I started the series that I’d combine the posts… Continue Reading →
Back in 2007 I read a post on a site that is no longer showing up in a google search. So much for the internet “always” remembering. (But I do. Ping me if you forgot where you put your keys.)… Continue Reading →
[I probably should have crafted this series of posts better since this is the last in the 5-part series and it is all about the first thing you should do before creating your program/initiative. Hindsight is always 20/20 and foresight… Continue Reading →
Been awhile since I posted the 3rd installment in this series – “Design for the Many – Not the One”. But, alas, I did not forget you, gentle reader. I’ve just been busy. Crazy busy. I’m convinced that activity on… Continue Reading →
This is the 3rd in the 5-part series on things to consider when designing incentive and recognition strategies for the enterprise. First of all, please don’t assume any of these individual postings in the series are exhaustive of how to… Continue Reading →
A little alliteration never hurt anyone. The first post in this 5-part series went up on July 25th. It focused on making sure your program design fits with your brand. I can sum up that post with this quote: “Don’t… Continue Reading →
