Category Nudge
Let’s be real—every marketer today is awash in data. Algorithms know more about individual snack cravings and sleep patterns than most best friends. Spotify guesses the next earworm, Netflix drops oddly spot-on show suggestions, and Starbucks remembers that extra caramel… Continue Reading →
There’s a great line from Thomas Lockwood’s book “Design Thinking” that most brand managers and CMOs would do well to have tattooed on their arm – or at least put it on their screensaver (remember those). “The business world needs… Continue Reading →
TL;DR: Personalization keeps customers comfortable, but managed serendipity sparks surprises, fueling more excitement, deeper engagement, and fresh revenue for smart loyalty programs. For the last decade, the loyalty industry’s been banging the personalization drum like it is their job (and… Continue Reading →
2020 has gone on too long. I feel like I’ve burned up 12 months of angst, anger and energy in only 6 months. It is tough – and I’m not nearly as affected as many. I can’t imagine the effort… Continue Reading →
It’s been over a month since I posted. I wanted to focus on my family and my work to be sure I was doing everything possible to support those two critical aspects of my life. Posting here doesn’t change my… Continue Reading →
I’ve mentioned Bri Williams before. She runs a consultancy in Australia and has a wonderful newsletter that I devour and save ever time it hits my inbox. I won’t lie… I steal a lot of ideas from her. But as… Continue Reading →
Yesterday was GroundHog Day. And it was 02-02-2020 – a numerical palindrome not seen since 11/11/1111 and not to be seen again until 12/12/2121. That’s 909 years ago and 101 years until next. It’s pretty special. GroundHog Day is also… Continue Reading →
When you saw that headline did you click through? If you’re reading this then you did. And that’s what I wanted. Engagement. I didn’t need to promise you a rose garden or a gift card. I just asked if you… Continue Reading →
Incentive programs are designed to get people to do something. Sell more. Call more. Research more. Fill out paperwork more. But I think humans may be hard-wired to not change. I think humans look at inaction more favorably than action…. Continue Reading →
I have heard many times that incentives don’t work. I can cite statistics all day that say they do but some days a picture is worth 1,000 statistics. Today is that day. Plucked from my friend’s twitter feed (@akabruno) the… Continue Reading →
Commitment is a powerful influencer. When you ask someone for a commitment, and they agree to it, that person is much much more likely to follow through and do what they said they would do. Not 100% of the time…. Continue Reading →
Many channel incentive programs require some sort of “enrollment” process. Almost every person in the program will have to agree to a privacy policy and program terms and conditions before they can play in the program. That’s friction many clients… Continue Reading →
We rely too much on technology. Both as an enabler for tasks/process to makes us more efficient and as a buffer between people/conversations. If you’ve ever used email or text to take the place of a face-to-face conversation you know… Continue Reading →
I spent an hour with a friend and behavioral science/behavioral investor author yesterday recording a podcast. I’ll alert you when/if it goes live. We talked about a lot of things – one of which was using social proof as a… Continue Reading →
