Category General Business
I subscribe to a ton of newsletters. Some I scan. Some I read. Some I pay attention to. One I always scan, read, AND pay attention to is a newsletter from Cole Schafer called “Sticky Notes.” Cole is a copywriter…. Continue Reading →
Most executives have no problem spending tons ‘o chedda on product, process, pricing, purpose, and perks. But at the same time, they will have some weird aversion to spending money on people. This post is for those folks. #PROTIP: It’s… Continue Reading →
I don’t know whether James Clear is brilliant or just smart. He wrote the book Atomic Habits (very good.) I subscribe to his weekly email. He formats it with a 3-2-1 thing. Three ideas from him. Two quotes from others. One… Continue Reading →
2020 has gone on too long. I feel like I’ve burned up 12 months of angst, anger and energy in only 6 months. It is tough – and I’m not nearly as affected as many. I can’t imagine the effort… Continue Reading →
I’ve been holding off on posting since the world slowed down a few weeks ago even though I’m told content is king and if I stop posting I immediately become irrelevant. At least that’s what the gurus say. But I… Continue Reading →
The COVID-19 virus is a reality and a pain. People and companies both are “social distancing” and hunkering down. But that shouldn’t mean social isolation. Over the years there have been many Abe Simpson’s out there yelling at clouds and… Continue Reading →
In today’s hyper-analytic, big-data business world Return on Investment (ROI) is axiomatic. Don’t even think about running a marketing program, or designing a program, or even thinking about a program before you’ve proven an insanely positive ROI. But is that… Continue Reading →
In the past clients who bought incentive programs typically paid for atoms. What that means is they paid for printed communications pieces, reports, merchandise and other awards. The budget was straight forward. $100 cost on the TV – they paid… Continue Reading →
You might hear someone quoting Alfie Kohn someday. They’ll be telling you incentives don’t work. That they crush intrinsic motivation. They’ll quote his studies about offering incentives to children to read and how it led to less reading because they… Continue Reading →
I love this quote from Douglas Adams, of Hitchhikers Guide to the Galaxy fame: “We all like to congregate at boundary conditions. Where land meets water. Where earth meets air. Where bodies meet mind. Where space meets time. We like… Continue Reading →
