Category Channel
But let’s not let someone get away with “intelligence by proximity” or as I like to say – “Standing next to Einstein” and hoping the buyer can’t tell the difference between them and a real thought leader.
What I thought about this weekend is that most companies would love to have all their employees (or their distribution channel and customers for that matter) focused on the best interests of the company. However, that is a difficult task. … Continue Reading →
The short answer is yes. But this would rank right up there as one of my top 10 boring-est blog posts if that was the only answer I gave. If you rely on independent channels to distribute and sell your… Continue Reading →
There is a common incentive program structure that has been around forever. It’s called “group competition.” In an incentive program that uses group competition, the audience is segmented into groups based on their performance levels (sales, profits, number of customers)… Continue Reading →
When I started writing my blog I was prolific. One a day. Every day. Over time I got busier and busier. And the blog suffered. Still does. I’m still writing but not always here. If you’ve checked the sidebar on… Continue Reading →
Incentive programs are sometimes more art than science. I think that is due to a variety of studies that contradict each other and gurus who do the same. That tension creates “gray” areas and they get filled with the “art”… Continue Reading →
If I had a nickel for every time someone asked me “what incentive should I run to help me grow my business?” I’d have enough nickels to buy something really expensive. If I had a dollar for every time I’d… Continue Reading →
