We love to be correct.

We hate to be wrong.

But being wrong is how we learn.

Running various short-term tests and promotions within your program is how you get a better program.

Lather. Rinse. Learn. Repeat with a tweak.

Don’t try to be right – try to be better.

Also, remember why you failed. Do the postmortem.

Remember the “:Cue Cat”?

Joe Salkowski of the Chicago Tribune said of it at the time, “You have to wonder about a business plan based on the notion that people want to interact with a soda can.”

Think of that quote next time you use a QR code and your phone in the grocery store, at the theater, at a business conference.

Sometimes the idea is right, but the time is wrong.

Or the application is wrong.

Either way.

Failure is success.

“Why do we fall Sir?

So that we can learn to pick ourselves up.”