Incentive Intelligence

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Best Practices = The Rest Practices

I have never been a fan of using best practices as my playbook for any program I run for clients. My rationale is this: Best practices are the listing of the practices used by a large amalgam of companies. For… Continue Reading →

Start with a Loss

Many channel incentive programs require some sort of “enrollment” process. Almost every person in the program will have to agree to a privacy policy and program terms and conditions before they can play in the program. That’s friction many clients… Continue Reading →

20 Things to do in 2020

Planning – no one does enough. Risk taking – no one does enough. Thinking – no one does enough. Thanking – no one does enough. Partnering – no one does enough. Playing – no one does enough. Reading – no… Continue Reading →

Add IRL to Your Online Incentive Platform

We rely too much on technology. Both as an enabler for tasks/process to makes us more efficient and as a buffer between people/conversations. If you’ve ever used email or text to take the place of a face-to-face conversation you know… Continue Reading →

The 2020 Top 10 Incentive Prediction List to End All Prediction Lists

“Those who have knowledge, don’t predict. Those who predict, don’t have knowledge.” –Lao Tzu, 6th Century BC Chinese Poet   2020 will be the 18th year in a row that “personalization” will be on the list of new trends to watch… Continue Reading →

The Let Down – But it’s Okay

Le sigh… Wrapping paper everywhere. Dishes in the sink. Belt unfastened to allow for figgy pudding (or in my case bread pudding.) The inevitable “thought that counts” presents that didn’t count, or fit, and the “what were they thinking” presents… Continue Reading →

It’s the Little Things That Matter

I missed doing a post Friday and yesterday. I feel somewhat bad about that as I promised myself to post a short snippet on how best to apply incentives and influence every workday. That was on September 9, 2019 –… Continue Reading →

Correction? I was wrong once but then found out I was mistaken.

Yesterday’s post was about “reward velocity”, with the point being that good program design looks for smaller, incremental opportunities to reward and engage with the program participants. Those events keep the program visible in the work and life flow of… Continue Reading →

Consider Reward Velocity

Something that I find too often ignored until late in the incentive program design phase that will have a big impact on the program structure is something called “reward velocity”. Reward velocity is pretty much what it says – how… Continue Reading →

Is That REALLY the Issue?

I love the “really” test. It’s simple. It’s funny. And it almost always gets to the real issue. The process is simple. Once someone says… “The problem is [fill in the blank].” Your respond with “Really?”, while giving that “really”… Continue Reading →

Sometimes You Do It Just Because

It’s the holiday season with many gift-giving events and traditions. If you’re currently running an incentive program I suggest you go right now and tell your provider, or your program admin, to reward everyone in the program $5 in points/credits/whatever…. Continue Reading →

Break the Rules

Best practices are simply “the rules” we believe drive success. We look to successes and ask what they did and then emulate that and hope for the best. And in many cases that’s a great starting point. But keep in… Continue Reading →

The Airing of Grievances

[Note: videos included – may not show in email subs – click through here to see videos] It’s that time of year. Gather round young people – you Gen Z, Gen Y, Gen LMNOP, to hear the story of Festivus…. Continue Reading →

Value vs. Price

In the past clients who bought incentive programs typically paid for atoms. What that means is they paid for printed communications pieces, reports, merchandise and other awards. The budget was straight forward. $100 cost on the TV – they paid… Continue Reading →

80% of Good Incentive Designers Know Social Proof Can Backfire

I spent an hour with a friend and behavioral science/behavioral investor author yesterday recording a podcast. I’ll alert you when/if it goes live. We talked about a lot of things – one of which was using social proof as a… Continue Reading →

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