Incentive Intelligence

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Program Design Blivets

So often we want to design an incentive program that is “clever.” Something new and different. And that’s okay. But ask yourself if you are designing the program for the program designer or for the audience you need to engage?… Continue Reading →

Remove Fear – Instill Confidence

If you’re a salesperson you’re paid to sell. But if you’re not sure how to position the product or service with a new client or you aren’t sure how your client’s industry could use your offering you will be less… Continue Reading →

Time is NOT on Your Side

You know what humans are terrible with? Time. We don’t do well when we have to think in longer time scales. Save for retirement? I’ll do that next year after all I won’t need that for another 40 years. Lose… Continue Reading →

Don’t Confuse Good Results with Your Design Decisions

Program design is about creating a program that includes the best-known motivation triggers based on science. The design most likely to get you results. The program design you would bet on if given that opportunity. I did a webinar with… Continue Reading →

Time to Atone for your Incentive Sins!

Last Tuesday some friends of mine got around a virtual table and talked about the sins many incentive program designers make when they put together their programs. While the webinar we held only focused on the top 7 Sins –… Continue Reading →

Today is my 33rd Wedding Anniversary

In today’s world 33 years of dedication and connection is nothing to sneeze at. I’ve been married longer than I haven’t. And I’m also 800 miles away from my wife. Maybe that is why we’ve been together 33 years (not… Continue Reading →

It’s the How – Not the What

Amazon can ship a toaster. United can get you from home to Hawaii. But neither of them has a clue how to best engage your incentive program participant. The real value-add for an incentive and reward program isn’t in the… Continue Reading →

Head Starts Can Double Results

People love a head start. So much so if you give your program participants a head start in your incentive program you will get much higher results. In one experiment with “punch cards”, people who were given a “get a… Continue Reading →

Performance Compounding

Too often we think in terms of the “big score.” Landing that whale account. Hitting the lottery. But if you really want to be successful, think about doing something – almost anything – a little better every day. Small improvements… Continue Reading →

You Are What You Signal

Your mission and values say you respect the customer and would never lie to them to make a buck. But your incentive program provides huge rewards for increasing sales to clients based solely on total dollars sold and no other… Continue Reading →

“The only sin is mediocrity.” – Martha Graham

Register for our webinar being held tomorrow, Tuesday – September 17th at 12 Noon EDT (11:00 am CDT) We talk about all the sinning going on with incentive program design. Pearls may be clutched! Webinar panelists will include myself and Kurt… Continue Reading →

The Best Thing About Points-Based Incentives?

You can reward anything you want. Think about that. When you have a flexible platform for rewarding behaviors and outcomes you can experiment a bit. If you think having your salespeople go to more networking events will drive sales, then… Continue Reading →

The Reverse Sear of Incentives

I’m a convert. I never grill a good steak on the grill from raw. I now use the reverse sear method. To reverse sear a steak, you first slow cook the steak in the oven at about 250 degrees Fahrenheit… Continue Reading →

9-11

  “Someone mentioned your name today, took me down memory lane, to a time very much younger, a time more pure, more sane.” ― Adiela Akoo, Lost in a Quatrain: Poetry Anthology      

Incentive Programs Are About Choices – Not “Conditioning”

There is a lot of conversation in the incentive blogsphere (yeah – it’s a thing) about how incentive programs influence behaviors. So much of it is misinformed and just bad design. There is too much braying from program designers who… Continue Reading →

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