Category General Business

You’re More Tired NOT Going to Work – Why?

I’ve been holding off on posting since the world slowed down a few weeks ago even though I’m told content is king and if I stop posting I immediately become irrelevant. At least that’s what the gurus say. But I… Continue Reading →

Simple Message for Today’s Selling Environment 

The COVID-19 virus is a reality and a pain. People and companies both are “social distancing” and hunkering down.  But that shouldn’t mean social isolation. Over the years there have been many Abe Simpson’s out there yelling at clouds and… Continue Reading →

Do We ALWAYS Need Return on Investment?

In today’s hyper-analytic, big-data business world Return on Investment (ROI) is axiomatic. Don’t even think about running a marketing program, or designing a program, or even thinking about a program before you’ve proven an insanely positive ROI.  But is that… Continue Reading →

Value vs. Price

In the past clients who bought incentive programs typically paid for atoms. What that means is they paid for printed communications pieces, reports, merchandise and other awards. The budget was straight forward. $100 cost on the TV – they paid… Continue Reading →

This is the Real World. Get Used to It

You might hear someone quoting Alfie Kohn someday. They’ll be telling you incentives don’t work. That they crush intrinsic motivation. They’ll quote his studies about offering incentives to children to read and how it led to less reading because they… Continue Reading →

When Looking Backward is the Best Way Forward

I love this quote from Douglas Adams, of Hitchhikers Guide to the Galaxy fame: “We all like to congregate at boundary conditions. Where land meets water. Where earth meets air. Where bodies meet mind. Where space meets time. We like… Continue Reading →

Are You Faster Than a Tiger?

Over the years I’ve read a lot of books, blogs, articles and papers. Some information sticks with you. But a lot simply fades away like a politician’s promise. But one story I read years ago stuck with me. I think… Continue Reading →

Why do we fall Sir?

We love to be correct. We hate to be wrong. But being wrong is how we learn. Running various short-term tests and promotions within your program is how you get a better program. Lather. Rinse. Learn. Repeat with a tweak…. Continue Reading →

If Everyone Else Jumped Off a Bridge Would You?

I heard that so often growing up. I’ve said it myself with my kids. I think it is embedded subliminally when they hand you your first child at the hospital. And even with the warnings, we all have jumped off… Continue Reading →

Reading is Rewardable

In taking with a client yesterday they mentioned something I thought was interesting – and may become part of every program I design going forward. The client said one of the things he felt his sales force needed to do… Continue Reading →

Performance Compounding

Too often we think in terms of the “big score.” Landing that whale account. Hitting the lottery. But if you really want to be successful, think about doing something – almost anything – a little better every day. Small improvements… Continue Reading →

Why Employee Engagement Needs to Be Re-Thought (Warning: It’s a Rant)

I love being engaged on my job. I don’t think I’ve ever been more engaged. Mostly because I directly see (and hear) the value I’m adding to the company. I’ve had other employees say they are happy I’m at the… Continue Reading →

Employee Engagement Isn’t an Employee Engagement Problem

I know I said a few weeks back I wouldn’t post again about employee engagement. Technically I said I wouldn’t post on the importance of employee engagement and this is a post about how to actually increase engagement which is… Continue Reading →

Enterprise Incentive and Recognition Design – Part 2 – Time to Align

A little alliteration never hurt anyone. The first post in this 5-part series went up on July 25th. It focused on making sure your program design fits with your brand. I can sum up that post with this quote: “Don’t… Continue Reading →

Trips to Win! A New “Paul”Cast

Dang…it’s been over a month since I last posted to this blog. Where was the uprising? I didn’t see my lack of attention here on the news. I didn’t get bucketfuls of letters screaming for a post. I guess I… Continue Reading →

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