I subscribe to a ton of newsletters. Some I scan. Some I read. Some I pay attention to. One I always scan, read, AND pay attention to is a newsletter from Cole Schafer called “Sticky Notes.” Cole is a copywriter…. Continue Reading →
Every program has pros and cons. Every award rule structure is an exercise in tradeoffs. If you create a program where anyone who hits their goal gets an award you open up the program for anyone to earn – and… Continue Reading →
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