Tag marketing
I have had many conversations with marketing executives who will dismiss any kind of incentive, reward, or even loyalty programs with a wave of a Martini glass. It is beneath them to even talk about “trinkets and trash.” They think… Continue Reading →
I kid with clients that most of the programs I see run by my competitors are “Ron Popeil” programs. They set them and forget them. The programs launch with a bunch of fanfare. And then maybe once a month the… Continue Reading →
