Category Incentive
One of my favorite books on influence is “Predictably Irrational” by Dan Ariely. It’s a mash up of “Freakonmics” and “Influence: Science and Practice” and “Fooled by Randomness.” I reference the book regularly and have my e-notes in a special file… Continue Reading →
Incentive programs reward people for hitting specific goals. Typically, you announce the requirements and as your audience performs and hit the specified hurdles, they earn awards – points, credits, what have you. The points earned can be redeemed for merchandise,… Continue Reading →
Read to the end – surprise awaits! Maximize Overlapping Desires… I realize the changes in the employment picture are challenging. Mostly because today employees (or channel partners and consumers for that matter) look at the world differently. They don’t follow… Continue Reading →
A while back (like in 2009) I wrote what follows. This is edited a bit but by and large it is the same post (google seo be damned!) Back then I ran a decidedly unscientific poll asking if Maslow’s Hierarchy… Continue Reading →
There is a common incentive program structure that has been around forever. It’s called “group competition.” In an incentive program that uses group competition, the audience is segmented into groups based on their performance levels (sales, profits, number of customers)… Continue Reading →
The first post in this series went up July 25, 2017 and the final installment was live on October 12, 2017. Can’t rush brilliance – or its opposite. I said when I started the series that I’d combine the posts… Continue Reading →
I get frustrated sometimes when I read articles, posts and even books about incentives, rewards, recognition and other topics related to designing and delivering great influence programs. Mostly because I continue to see bad advice being doled out over and… Continue Reading →
[I probably should have crafted this series of posts better since this is the last in the 5-part series and it is all about the first thing you should do before creating your program/initiative. Hindsight is always 20/20 and foresight… Continue Reading →
Been awhile since I posted the 3rd installment in this series – “Design for the Many – Not the One”. But, alas, I did not forget you, gentle reader. I’ve just been busy. Crazy busy. I’m convinced that activity on… Continue Reading →
This is the 3rd in the 5-part series on things to consider when designing incentive and recognition strategies for the enterprise. First of all, please don’t assume any of these individual postings in the series are exhaustive of how to… Continue Reading →
A little alliteration never hurt anyone. The first post in this 5-part series went up on July 25th. It focused on making sure your program design fits with your brand. I can sum up that post with this quote: “Don’t… Continue Reading →
[The following was originally written for an internal company newsletter and then remixed for a blog post on my company’s blog. Below is the raw material I provided to make both of those efforts happen. I thought was worthy of… Continue Reading →
Or is it Part 2 since I posted the intro piece last week? Does the intro count at Part 1? I’m going to say no. The parts are the elements – the Intro/Summary aren’t part of the series. So this… Continue Reading →
No one believes because they dissected a frog in High School they are qualified to perform surgery on their pets or heaven forbid another human (well some do but yuck!) Yet when it comes to incentive and recognition program design… Continue Reading →
Say you have 100 sales people (or employees with a quantifiable metric) and you want to do something to drive increased performance. Most of the time you, or your VP of Sales, will suggest an “incentive” program to get people… Continue Reading →
