Category Biases
Why doesn’t what is supposed to work—work? If you’ve ever found yourself stuck repeating the same marketing strategy expecting different results, it’s time to check out the “Milk Carton Rule”. The rule is simple but elusive for many marketers: solve… Continue Reading →
There’s a great line from Thomas Lockwood’s book “Design Thinking” that most brand managers and CMOs would do well to have tattooed on their arm – or at least put it on their screensaver (remember those). “The business world needs… Continue Reading →
“Why Your Brand Is Just Another Face in the Crowd” – How Liminal Thinking Can Make You Visible Again
{no AI was abused writing this post} Differentiation is never safe; it takes guts to step over the threshold from what’s proven into what could be. Now is your time to stop copying and start leading! Being remarkable is always… Continue Reading →
[Full disclosure – this is a post form 2008 but evergreen] To paraphrase Wimpy from the Popeye cartoon, “I’ll gladly reward you Tuesday for your behavior today.” Every incentive and reward program is really a trade-off between behavior and a… Continue Reading →
About 99.9% of all incentive designers and buyers see channel incentive programs as a way to get more from the same people they are already getting a lot from. For years and years program designers focused on the top performers…. Continue Reading →
It’s been over a month since I posted. I wanted to focus on my family and my work to be sure I was doing everything possible to support those two critical aspects of my life. Posting here doesn’t change my… Continue Reading →
I am shopping for a new laptop backpack. There are some great options out there with great prices. I’m pretty sure I know what I need and that is the starting point for my shopping process. Then I see one… Continue Reading →
