Category Behaviors
Did you know there is a “formula” for hits in the music space. Researchers have built algorithms like the University of Bristol’s “Hit Potential Equation,” which analyze tempo, loudness, energy, and duration to predict whether a track is likely to… Continue Reading →
In their book “The Power of Moments”, Chip and Dan Heath remind us: “Defining moments are social… strengthened because we share them with others.” I’m sure you’ll agree… our biggest memories typically involve people. You don’t reminisce about earning a… Continue Reading →
Why doesn’t what is supposed to work—work? If you’ve ever found yourself stuck repeating the same marketing strategy expecting different results, it’s time to check out the “Milk Carton Rule”. The rule is simple but elusive for many marketers: solve… Continue Reading →
“Why Your Brand Is Just Another Face in the Crowd” – How Liminal Thinking Can Make You Visible Again
{no AI was abused writing this post} Differentiation is never safe; it takes guts to step over the threshold from what’s proven into what could be. Now is your time to stop copying and start leading! Being remarkable is always… Continue Reading →
In 2014 I wrote a post on LinkedIn called “Is Transient Leadership The Next Big Thing?” 8 years ago. And then 2 weeks ago strategy+business blogged that organizations need to shift from command-and-control leadership to more decentralized decision-making and leadership…. Continue Reading →
I subscribe to a ton of newsletters. Some I scan. Some I read. Some I pay attention to. One I always scan, read, AND pay attention to is a newsletter from Cole Schafer called “Sticky Notes.” Cole is a copywriter…. Continue Reading →
“This isn’t about how B2C or B2B organizations respond in times of crisis. It’s about people-to-people interactions and how organizations learn from disruption at a human level.” ~ Brian Solis For years I’ve watched the loyalty industry (consumer and B2B)… Continue Reading →
I have had many conversations with marketing executives who will dismiss any kind of incentive, reward, or even loyalty programs with a wave of a Martini glass. It is beneath them to even talk about “trinkets and trash.” They think… Continue Reading →
[Full disclosure – this is a post form 2008 but evergreen] To paraphrase Wimpy from the Popeye cartoon, “I’ll gladly reward you Tuesday for your behavior today.” Every incentive and reward program is really a trade-off between behavior and a… Continue Reading →
Incentive design malpractice is rampant. I’ll say it again since it is worth repeating. Incentive design malpractice is rampant. It’s easy to spot. Simply look at the way people earn commissions or award points, etc. If 100% of the criteria… Continue Reading →
I remember my first DISC training session way way back. Pre-computers. Yeah – you read that right. It was a while ago. I reviewed it a bit before writing this post and it has changed over the years. DISC is… Continue Reading →
I have yet to meet a client who doesn’t want more audience engagement with their marketing, training, and incentive programs. Even if the data said they were getting 100% engagement my clients would still ask, “Can’t you get more?” The… Continue Reading →
What is Behavioral Memory? Something I just made up. I think. I typically google any subject I am going to post about to one – make sure I didn’t post on this topic before (after 16 years of blogging you… Continue Reading →
I’m sure you laughed when you read that. Heck, I laughed when I wrote it. Think back to the end of 2019. There you are in a conference room or your office (remember those?) reviewing historic sales figures, thinking through… Continue Reading →
2020 has gone on too long. I feel like I’ve burned up 12 months of angst, anger and energy in only 6 months. It is tough – and I’m not nearly as affected as many. I can’t imagine the effort… Continue Reading →
