The COVID-19 virus is a reality and a pain.

People and companies both are “social distancing” and hunkering down. 

But that shouldn’t mean social isolation.

Over the years there have been many Abe Simpson’s out there yelling at clouds and condemning technology as the end of all human connection. (Interesting that meme was about real clouds and I’m talking about technological ones today… hmmm…) 

Well, Abe… technology is now our solution to human connection. At least for a while.

I urge all of us to take a breath and then to paraphrase an email I recently received:

Anxiety will run high with many, either directly, or indirectly with the ones you live with (family etc).  Please remember – EMPATHY. Although one person may not consider the current situation to be significant, another may.  How everyone processes information is different, please try to see things through other’s eyes.

Empathize with our customers, they are going through the same issues.  Check in with them to see if there’s anything they’d like to do/change. 

Reach out and have a conversation – phone or email – text or twitter.

Social distancing is about physical space – not emotional or psychological.

Keep those relationships top of mind and strong so we can all bounce back faster and better.