Tag behaviors
Incentive design malpractice is rampant. I’ll say it again since it is worth repeating. Incentive design malpractice is rampant. It’s easy to spot. Simply look at the way people earn commissions or award points, etc. If 100% of the criteria… Continue Reading →
I started a new gig last week and that is why I took a week off and didn’t post. What? You didn’t notice? Jeez. But seriously. I didn’t post because I wanted to be singularly focused on the new job,… Continue Reading →
If you can’t see someone do it, it shouldn’t be the main activity in your incentive. “Hit your sales goal and earn ‘X’.” Can you see that happen? Nope. “Make 10 phone calls to people who responded to our marketing… Continue Reading →
Seth Godin’s blog the other day suggested you spend more time modeling behaviors against a standard, not just on whether the outcome was positive. This is one of the key issues I have with many incentive program designs. Too many… Continue Reading →
