Tag thought leadership
Saw this in my LinkedIn feed today. (Email subscribers may/will need to click through to see video embedded below.) It is a promotional video for Cricket Wireless. Those who didn’t click through he’s the deal. Cricket Wireless set up a… Continue Reading →
I have never been a fan of using best practices as my playbook for any program I run for clients. My rationale is this: Best practices are the listing of the practices used by a large amalgam of companies. For… Continue Reading →
Many channel incentive programs require some sort of “enrollment” process. Almost every person in the program will have to agree to a privacy policy and program terms and conditions before they can play in the program. That’s friction many clients… Continue Reading →
We rely too much on technology. Both as an enabler for tasks/process to makes us more efficient and as a buffer between people/conversations. If you’ve ever used email or text to take the place of a face-to-face conversation you know… Continue Reading →
“Those who have knowledge, don’t predict. Those who predict, don’t have knowledge.” –Lao Tzu, 6th Century BC Chinese Poet 2020 will be the 18th year in a row that “personalization” will be on the list of new trends to watch… Continue Reading →
Yesterday’s post was about “reward velocity”, with the point being that good program design looks for smaller, incremental opportunities to reward and engage with the program participants. Those events keep the program visible in the work and life flow of… Continue Reading →
Something that I find too often ignored until late in the incentive program design phase that will have a big impact on the program structure is something called “reward velocity”. Reward velocity is pretty much what it says – how… Continue Reading →
[Note: videos included – may not show in email subs – click through here to see videos] It’s that time of year. Gather round young people – you Gen Z, Gen Y, Gen LMNOP, to hear the story of Festivus…. Continue Reading →
In the past clients who bought incentive programs typically paid for atoms. What that means is they paid for printed communications pieces, reports, merchandise and other awards. The budget was straight forward. $100 cost on the TV – they paid… Continue Reading →
You might hear someone quoting Alfie Kohn someday. They’ll be telling you incentives don’t work. That they crush intrinsic motivation. They’ll quote his studies about offering incentives to children to read and how it led to less reading because they… Continue Reading →
We value strategy and strategic thinkers. How often do you hear things like, “that person is really strategic” as if that was the ultimate level on some hierarchy of business value? I call BS on that. Strategy is important. It… Continue Reading →
Domino’s Pizza offers insurance. If your pizza gets ruined after you pick it up, they replace it free. You probably have insurance on your car, your home, your life! But I find it very interesting that most clients won’t buy… Continue Reading →
Incentive programs – or more accurately – influence programs – can and should do a lot of things for you. From shaping opinion and impressions to moving behaviors and creating results, incentive/influence programs are a strategic way to achieve very… Continue Reading →
Incentive programs reward people for hitting specific goals. Typically, you announce the requirements and as your audience performs and hit the specified hurdles, they earn awards – points, credits, what have you. The points earned can be redeemed for merchandise,… Continue Reading →
