Tag thought leadership

Audaces Fortuna Iuvat

I know the pandemic has added a level of caution to any decision on marketing investments. Know that it isn’t “just you” – we are seeing the same reticence with other clients too. Not ideal for anyone but totally understandable…. Continue Reading →

Ant or Grasshopper? Time to Choose

2020 has gone on too long. I feel like I’ve burned up 12 months of angst, anger and energy in only 6 months. It is tough – and I’m not nearly as affected as many. I can’t imagine the effort… Continue Reading →

Your Audience isn’t Monolithic

Some of the news over the past few days was disheartening. Some places in the country are seeing an increase in positive COVID-19 tests. Others a decrease. I’d personally love to see more places that were decreasing but I can’t… Continue Reading →

Will Yours Be the Brand They Come Back To?

You don’t need me to tell you business is not normal. I don’t have to see your financials to know your numbers aren’t what you expected them to be. And I don’t need to talk to you to know you… Continue Reading →

Why Short-Term Promotions Matter

It’s been over a month since I posted. I wanted to focus on my family and my work to be sure I was doing everything possible to support those two critical aspects of my life. Posting here doesn’t change my… Continue Reading →

Report The Success – Not the Metric

What do I mean by that? Simple. We are fond of reporting facts.  “X number of units sold.” “20% increase in sales.”  But what does that mean? Not much. And, as it relates to COVID-19 reporting, simple numbers generally make… Continue Reading →

You’re More Tired NOT Going to Work – Why?

I’ve been holding off on posting since the world slowed down a few weeks ago even though I’m told content is king and if I stop posting I immediately become irrelevant. At least that’s what the gurus say. But I… Continue Reading →

Reward Empathy

I’ve seen posts on LinkedIn saying now is the time to sell, sell, sell and spend, spend, spend on marketing and sales because others won’t. Grab share today through marketing and sales. Take advantage of this problem to help yourself…. Continue Reading →

And so it goes… Friday the 13th Post

Some of you will recognize the phrase in the post title from Kurt Vonnegut’s novel Slaughterhouse-Five. It is used throughout the book as a transitional element, typically after a character dies. But to me it was more about reminding the… Continue Reading →

Simple Message for Today’s Selling Environment 

The COVID-19 virus is a reality and a pain. People and companies both are “social distancing” and hunkering down.  But that shouldn’t mean social isolation. Over the years there have been many Abe Simpson’s out there yelling at clouds and… Continue Reading →

Use Goal Setting to “Pull” Performance

Many incentive programs are simply “do x get y”. Nothing wrong with that. I would probably classify them more like a customer loyalty program instead of a true incentive since they are really designed to reinforce ongoing engagement with the… Continue Reading →

I HAVE to have THAT Feature! Falling for FONHAFIINI 

I am shopping for a new laptop backpack. There are some great options out there with great prices. I’m pretty sure I know what I need and that is the starting point for my shopping process. Then I see one… Continue Reading →

Incentive Programs Are a Great Strategy When Your Business is Growing… and Shrinking

Incentive programs don’t have a season.  They aren’t better to run when you’re sales are falling vs. when your sales are growing. Both scenarios are great situations for incentive programs. Market rising for your product?  Great – run an incentive…. Continue Reading →

Atomize Your Incentive Program

We spend a lot of time communicating in the tech lane. Meaning we live and dialogue amongst the bits and bytes now. Email, SMS text messaging, instagram, LinkedIn, Facebook, TikTok, etc. Almost all of our communication today is carried on… Continue Reading →

3 Must Haves in Every Incentive Program

Only three you ask?  Okay maybe 5 or 8 would be a better number. Or even 1. It really doesn’t matter. Every program will have its own “minimum” things needed to be successful. Your job is to figure out what… Continue Reading →

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