Incentive Intelligence

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program rules

People are Different – Are Your Rules?

Too often we apply similar rules to similar audiences. I urge you to look deeper into your audiences and figure out what makes them the same. And then figure out what makes them different. Use that information to inform your… Continue Reading →

Reading is Rewardable

In taking with a client yesterday they mentioned something I thought was interesting – and may become part of every program I design going forward. The client said one of the things he felt his sales force needed to do… Continue Reading →

It’s the How – Not the What

Amazon can ship a toaster. United can get you from home to Hawaii. But neither of them has a clue how to best engage your incentive program participant. The real value-add for an incentive and reward program isn’t in the… Continue Reading →

“The only sin is mediocrity.” – Martha Graham

Register for our webinar being held tomorrow, Tuesday – September 17th at 12 Noon EDT (11:00 am CDT) We talk about all the sinning going on with incentive program design. Pearls may be clutched! Webinar panelists will include myself and Kurt… Continue Reading →

Incentives and What Now Is Considered Luxury

[The following was originally written for an internal company newsletter and then remixed for a blog post on my company’s blog. Below is the raw material I provided to make both of those efforts happen. I thought was worthy of… Continue Reading →

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