Tag program design

Best Practices = The Rest Practices

I have never been a fan of using best practices as my playbook for any program I run for clients. My rationale is this: Best practices are the listing of the practices used by a large amalgam of companies. For… Continue Reading →

Start with a Loss

Many channel incentive programs require some sort of “enrollment” process. Almost every person in the program will have to agree to a privacy policy and program terms and conditions before they can play in the program. That’s friction many clients… Continue Reading →

The Let Down – But it’s Okay

Le sigh… Wrapping paper everywhere. Dishes in the sink. Belt unfastened to allow for figgy pudding (or in my case bread pudding.) The inevitable “thought that counts” presents that didn’t count, or fit, and the “what were they thinking” presents… Continue Reading →

It’s the Little Things That Matter

I missed doing a post Friday and yesterday. I feel somewhat bad about that as I promised myself to post a short snippet on how best to apply incentives and influence every workday. That was on September 9, 2019 –… Continue Reading →

Correction? I was wrong once but then found out I was mistaken.

Yesterday’s post was about “reward velocity”, with the point being that good program design looks for smaller, incremental opportunities to reward and engage with the program participants. Those events keep the program visible in the work and life flow of… Continue Reading →

Consider Reward Velocity

Something that I find too often ignored until late in the incentive program design phase that will have a big impact on the program structure is something called “reward velocity”. Reward velocity is pretty much what it says – how… Continue Reading →

Is That REALLY the Issue?

I love the “really” test. It’s simple. It’s funny. And it almost always gets to the real issue. The process is simple. Once someone says… “The problem is [fill in the blank].” Your respond with “Really?”, while giving that “really”… Continue Reading →

80% of Good Incentive Designers Know Social Proof Can Backfire

I spent an hour with a friend and behavioral science/behavioral investor author yesterday recording a podcast. I’ll alert you when/if it goes live. We talked about a lot of things – one of which was using social proof as a… Continue Reading →

A Thousand Ways to do Something That Will Never Work 100% of the Time

Motivation has been studied, prodded, poked and dissected since cavepeople were painting on walls. And all that effort has led to multiple theories of why people do what they do. I believe each has a modicum of value and insight… Continue Reading →

So, How’s That Diet Going? Yeah, Me Too…

The holiday is behind us. I truly hope your Thanksgiving was filled with thanks (of course), was safe, and included all the trimmings that make for great memories. And for many of you (us?) who didn’t follow our diet plans… Continue Reading →

Rule of 7 Come 11

The Rule of Seven is an old marketing adage that suggests in order for your message to have impact your audience needs to be exposed to that message at least seven times before they take action. Of course, like EVERYTHING… Continue Reading →

Thanksgiving Wish List

I’m working with the better half of Incentive Intelligence this week to put together our menu for Thanksgiving. And by extension, the grocery list. You would think after 33 years of doing Thanksgiving we’d have the list committed to memory… Continue Reading →

Things Your Incentive Program Should Never Do

Incentive programs – or more accurately – influence programs – can and should do a lot of things for you. From shaping opinion and impressions to moving behaviors and creating results, incentive/influence programs are a strategic way to achieve very… Continue Reading →

There is No Perfect Incentive Program

Every program has pros and cons. Every award rule structure is an exercise in tradeoffs. If you create a program where anyone who hits their goal gets an award you open up the program for anyone to earn – and… Continue Reading →

The Tip O’Neill Incentive Program

A good portion of incentive and reward programs for salespeople, whether corporate or channel, are focused on the company (or sponsor) awarding the audience for achieving specific sales goals or other desirable behavior-based objectives. Most likely, based on some sort… Continue Reading →

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