Incentive Intelligence

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program design

Who Really Drives Results?

Pick any sport… if you wanted your team to be the best would you spend money on the coaches office or the equipment needed to make your athletes better? Yeah. I thought so.  A few years ago when we started… Continue Reading →

Program Design Blivets

So often we want to design an incentive program that is “clever.” Something new and different. And that’s okay. But ask yourself if you are designing the program for the program designer or for the audience you need to engage?… Continue Reading →

Don’t Confuse Good Results with Your Design Decisions

Program design is about creating a program that includes the best-known motivation triggers based on science. The design most likely to get you results. The program design you would bet on if given that opportunity. I did a webinar with… Continue Reading →

It’s the How – Not the What

Amazon can ship a toaster. United can get you from home to Hawaii. But neither of them has a clue how to best engage your incentive program participant. The real value-add for an incentive and reward program isn’t in the… Continue Reading →

“The only sin is mediocrity.” – Martha Graham

Register for our webinar being held tomorrow, Tuesday – September 17th at 12 Noon EDT (11:00 am CDT) We talk about all the sinning going on with incentive program design. Pearls may be clutched! Webinar panelists will include myself and Kurt… Continue Reading →

Incentive Programs Are Not About Shopping

Most incentive programs are designed to allow participants to earn a “branded currency” redeemable for awards such as electronics, home goods, trips. Nothing wrong with that. Until you read how the programs are promoted. “Go shopping with your points!” “Peruse… Continue Reading →

Never Allow Program Participants to “Buy Up” to Get Awards

Some incentive programs allow participants to use cash to augment their award point earnings to redeem for trips and merchandise when they don’t have enough points for the full value of the reward. DO NOT DO IT! NEVER. FULL STOP…. Continue Reading →

Your Incentive Program Shouldn’t be About Incentives

Too many non-cash incentive programs focus too much on the award and the earning criteria. The program is designed to that there are only a couple of criteria for earning an awards. Sell more earn a trip. Sell this and… Continue Reading →

The “Intelligence By Proximity” Fallacy

But let’s not let someone get away with “intelligence by proximity” or as I like to say – “Standing next to Einstein” and hoping the buyer can’t tell the difference between them and a real thought leader.

What do you call a reward program designed by committee? A Chimera!

I read Michael Crichton’s book “Next” a few years back. The book focuses on gene therapy and the use – or more accurately –the misuse of genetic material.   Early on in the book the concept of a Chimera was brought up.  A… Continue Reading →

Never Cross the Social and Market Norms Streams

One of my favorite books on influence is “Predictably Irrational” by Dan Ariely. It’s a mash up of “Freakonmics” and “Influence: Science and Practice” and “Fooled by Randomness.” I reference the book regularly and have my e-notes in a special file… Continue Reading →

One Question to Ask if You Want to Increase Performance

Incentive programs reward people for hitting specific goals.  Typically, you announce the requirements and as your audience performs and hit the specified hurdles, they earn awards – points, credits, what have you. The points earned can be redeemed for merchandise,… Continue Reading →

Incentive Award Choices – Focus on “We” Awards

What I thought about this weekend is that most companies would love to have all their employees (or their distribution channel and customers for that matter) focused on the best interests of the company.  However, that is a difficult task. … Continue Reading →

Channel Loyalty – Is It Possible Today?

The short answer is yes. But this would rank right up there as one of my top 10 boring-est blog posts if that was the only answer I gave. If you rely on independent channels to distribute and sell your… Continue Reading →

Garbage In Garbage Out – Designing Incentives Isn’t Easy

Too often I see incentive programs that cause more problems than they solve. For some reason people think it’s easy designing programs because they remember giving their kids potty-training stickers and they use that as their “expert” program design experience…. Continue Reading →

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