Tag program design
I’ve seen posts on LinkedIn saying now is the time to sell, sell, sell and spend, spend, spend on marketing and sales because others won’t. Grab share today through marketing and sales. Take advantage of this problem to help yourself…. Continue Reading →
Many incentive programs are simply “do x get y”. Nothing wrong with that. I would probably classify them more like a customer loyalty program instead of a true incentive since they are really designed to reinforce ongoing engagement with the… Continue Reading →
Yesterday was Super Tuesday. Don’t get mad yet – this post isn’t really about politics and this isn’t Facebook. Results from the voting in the various Democratic primaries dominated the news cycle. And a lot of the discussion was about… Continue Reading →
I mentioned I was starting a new chapter and part of turning that page is I now have to be a novice in a lot of areas. Mostly in the “administrative” realm as I learn how to use the new… Continue Reading →
Only three you ask? Okay maybe 5 or 8 would be a better number. Or even 1. It really doesn’t matter. Every program will have its own “minimum” things needed to be successful. Your job is to figure out what… Continue Reading →
Coming up with something interesting (and new) to write about relating to incentives is getting pretty hard. I usually come up with something I feel I haven’t addressed. I quickly write a positioning paragraph and then go check my posts… Continue Reading →
Most incentive programs tie awards to performance that creates revenue or profit. But it doesn’t have to. Sometimes it is nice to reward people for other things that may have zero impact on sales. Maybe something that might impact the… Continue Reading →
Speaker of the House from 1977 to 1987, Thomas Phillip “Tip” O’Neill Jr., is credited with saying “All politics is local.” And to a huge degree he’s right. I might try to argue that with social media we’ve expanded our… Continue Reading →
Yesterday was GroundHog Day. And it was 02-02-2020 – a numerical palindrome not seen since 11/11/1111 and not to be seen again until 12/12/2121. That’s 909 years ago and 101 years until next. It’s pretty special. GroundHog Day is also… Continue Reading →
In today’s hyper-analytic, big-data business world Return on Investment (ROI) is axiomatic. Don’t even think about running a marketing program, or designing a program, or even thinking about a program before you’ve proven an insanely positive ROI. But is that… Continue Reading →
Traveling this week and writing from Vancouver, BC, Canada. That means it is 3 hours earlier than my normal body clock/posting habit. So, from your perspective I’m late. From my perspective I’m pretty much on time. And that’s an interesting… Continue Reading →
When you saw that headline did you click through? If you’re reading this then you did. And that’s what I wanted. Engagement. I didn’t need to promise you a rose garden or a gift card. I just asked if you… Continue Reading →
Incentives are not always the answer. Sometimes people don’t know how to do it or they are afraid to do it. That’s a training issue. Sometimes people don’t know what to do. That is a communication and clarity issue. Sometimes… Continue Reading →
Incentive programs are designed to get people to do something. Sell more. Call more. Research more. Fill out paperwork more. But I think humans may be hard-wired to not change. I think humans look at inaction more favorably than action…. Continue Reading →
I have heard many times that incentives don’t work. I can cite statistics all day that say they do but some days a picture is worth 1,000 statistics. Today is that day. Plucked from my friend’s twitter feed (@akabruno) the… Continue Reading →
