Tag
program design
Motivation has been studied, prodded, poked and dissected since cavepeople were painting on walls. And all that effort has led to multiple theories of why people do what they do. I believe each has a modicum of value and insight… Continue Reading →
The holiday is behind us. I truly hope your Thanksgiving was filled with thanks (of course), was safe, and included all the trimmings that make for great memories. And for many of you (us?) who didn’t follow our diet plans… Continue Reading →
The Rule of Seven is an old marketing adage that suggests in order for your message to have impact your audience needs to be exposed to that message at least seven times before they take action. Of course, like EVERYTHING… Continue Reading →
I’m working with the better half of Incentive Intelligence this week to put together our menu for Thanksgiving. And by extension, the grocery list. You would think after 33 years of doing Thanksgiving we’d have the list committed to memory… Continue Reading →
Incentive programs – or more accurately – influence programs – can and should do a lot of things for you. From shaping opinion and impressions to moving behaviors and creating results, incentive/influence programs are a strategic way to achieve very… Continue Reading →
Every program has pros and cons. Every award rule structure is an exercise in tradeoffs. If you create a program where anyone who hits their goal gets an award you open up the program for anyone to earn – and… Continue Reading →
A good portion of incentive and reward programs for salespeople, whether corporate or channel, are focused on the company (or sponsor) awarding the audience for achieving specific sales goals or other desirable behavior-based objectives. Most likely, based on some sort… Continue Reading →
Companies run incentive programs that use non-cash awards for very specific reasons. Most of those reasons, if not all, participants will argue with. They will argue because their objective and the company’s objective, are very different. Companies don’t run these… Continue Reading →
A month ago myself and too very scary guys from Behavioral Grooves – Tim Houlihan and Dr. Kurt Nelson – crafted our Frankenstein of an ebook called: “7 Deadly Sins to Avoid in Sales Incentive Design.” We then followed that… Continue Reading →
I heard that so often growing up. I’ve said it myself with my kids. I think it is embedded subliminally when they hand you your first child at the hospital. And even with the warnings, we all have jumped off… Continue Reading →
How many times have you heard “it’s not the destination, it’s the journey”? A few? And some will ask… “Is it? Is it really?” And short answer might be, Yes. According to research what keeps people behaving and doing the… Continue Reading →
Everyone gets tired of everyone at some point. We can’t be “on” 24/7. Your program is no different. Don’t be afraid to take a break and NOT reward anything. That’s okay. Too much rewarding or too many promotions can make… Continue Reading →
Would you be willing to give your participants a portion of your incentive funds if they hit a personal goal but not their professional one?
Too often we apply similar rules to similar audiences. I urge you to look deeper into your audiences and figure out what makes them the same. And then figure out what makes them different. Use that information to inform your… Continue Reading →
Tell me what you want you want/need done and ensure I understand you. Tell/teach me to do what you want and ensure I understand you. Make sure there is a reason to do it and help me personally connect to… Continue Reading →
