Incentive Intelligence

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incentives

Motivating Change May Be Seen as a Risk

Incentive programs are designed to get people to do something. Sell more. Call more. Research more. Fill out paperwork more. But I think humans may be hard-wired to not change.  I think humans look at inaction more favorably than action…. Continue Reading →

Incentives Don’t Work. Or do they?

I have heard many times that incentives don’t work. I can cite statistics all day that say they do but some days a picture is worth 1,000 statistics. Today is that day. Plucked from my friend’s twitter feed (@akabruno) the… Continue Reading →

How to Know if You Need an Incentive Program

Many clients will tell me they don’t need an incentive program. They’ll tell me everything is great. They’ll say their compensation system or current rebate program covers their goals and focuses their participants on the things they want. And then… Continue Reading →

Give or Receive? What would your program participants do?

Saw this in my LinkedIn feed today. (Email subscribers may/will need to click through to see video embedded below.) It is a promotional video for Cricket Wireless. Those who didn’t click through he’s the deal. Cricket Wireless set up a… Continue Reading →

Start with a Loss

Many channel incentive programs require some sort of “enrollment” process. Almost every person in the program will have to agree to a privacy policy and program terms and conditions before they can play in the program. That’s friction many clients… Continue Reading →

The Let Down – But it’s Okay

Le sigh… Wrapping paper everywhere. Dishes in the sink. Belt unfastened to allow for figgy pudding (or in my case bread pudding.) The inevitable “thought that counts” presents that didn’t count, or fit, and the “what were they thinking” presents… Continue Reading →

Correction? I was wrong once but then found out I was mistaken.

Yesterday’s post was about “reward velocity”, with the point being that good program design looks for smaller, incremental opportunities to reward and engage with the program participants. Those events keep the program visible in the work and life flow of… Continue Reading →

Incentives and Nudges Are NOT “Tricks”

I’ve seen a few articles lately talking about “psychological tricks” and “motivation hacks” to get people to do things and enhance motivation. Creating a plan and process to guide your audiences’ behaviors toward your business goals WHILE rewarding them for… Continue Reading →

A Thousand Ways to do Something That Will Never Work 100% of the Time

Motivation has been studied, prodded, poked and dissected since cavepeople were painting on walls. And all that effort has led to multiple theories of why people do what they do. I believe each has a modicum of value and insight… Continue Reading →

Rule of 7 Come 11

The Rule of Seven is an old marketing adage that suggests in order for your message to have impact your audience needs to be exposed to that message at least seven times before they take action. Of course, like EVERYTHING… Continue Reading →

My Chat With the Hip Cats at Behavioral Grooves

You may remember (or been bludgeoned by my repeated tweets and end-of-blog advertisements) I did a webinar with the guys from Behavioral Grooves a few weeks back. That webinar was based on the ebook we co-authored.  And now I am… Continue Reading →

Knowing How to Sell Doesn’t Drive Sales

Every company trains their salespeople to follow specific sales strategies. Whether it is Challenger, Sandler, Paul Hebert, whomever and whatever. Every company has a process. Every company has heavily invested in the trainers, the books, the updating salesforce.com. They obviously… Continue Reading →

What do you call a reward program designed by committee? A Chimera!

I read Michael Crichton’s book “Next” a few years back. The book focuses on gene therapy and the use – or more accurately –the misuse of genetic material.   Early on in the book the concept of a Chimera was brought up.  A… Continue Reading →

Never Cross the Social and Market Norms Streams

One of my favorite books on influence is “Predictably Irrational” by Dan Ariely. It’s a mash up of “Freakonmics” and “Influence: Science and Practice” and “Fooled by Randomness.” I reference the book regularly and have my e-notes in a special file… Continue Reading →

One Question to Ask if You Want to Increase Performance

Incentive programs reward people for hitting specific goals.  Typically, you announce the requirements and as your audience performs and hit the specified hurdles, they earn awards – points, credits, what have you. The points earned can be redeemed for merchandise,… Continue Reading →

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