Tag Incentive Design

Is $588 Enough for an Incentive Design Contract?

Below is an updated version of a rant I posted on my original Typepad blog 10 years ago. I loved that blog. Oh, for simpler times. Sorry to be resurrecting these old posts but personal family issues are keeping my… Continue Reading →

PIVOT!!! PIVOT!!!

Readers of a certain age will immediately recognize that headline. It’s from the long-running sitcom Friends. For those who are scratching their heads, Ross, one of the characters in the group of 6 “friends” buys a couch and decides to… Continue Reading →

Your Audience isn’t Monolithic

Some of the news over the past few days was disheartening. Some places in the country are seeing an increase in positive COVID-19 tests. Others a decrease. I’d personally love to see more places that were decreasing but I can’t… Continue Reading →

Reward Empathy

I’ve seen posts on LinkedIn saying now is the time to sell, sell, sell and spend, spend, spend on marketing and sales because others won’t. Grab share today through marketing and sales. Take advantage of this problem to help yourself…. Continue Reading →

Use Goal Setting to “Pull” Performance

Many incentive programs are simply “do x get y”. Nothing wrong with that. I would probably classify them more like a customer loyalty program instead of a true incentive since they are really designed to reinforce ongoing engagement with the… Continue Reading →

They are a Brain, an Athlete, a Basketcase, a Princess, and a Criminal

Yesterday was Super Tuesday.  Don’t get mad yet – this post isn’t really about politics and this isn’t Facebook. Results from the voting in the various Democratic primaries dominated the news cycle. And a lot of the discussion was about… Continue Reading →

3 Must Haves in Every Incentive Program

Only three you ask?  Okay maybe 5 or 8 would be a better number. Or even 1. It really doesn’t matter. Every program will have its own “minimum” things needed to be successful. Your job is to figure out what… Continue Reading →

OMG – Best.News.Letter.Ever!

I’ve mentioned Bri Williams before. She runs a consultancy in Australia and has a wonderful newsletter that I devour and save ever time it hits my inbox. I won’t lie… I steal a lot of ideas from her. But as… Continue Reading →

History Can Be the Future

Today’s post is brought to you by nostalgia. This morning I read through a post called “The Best Meme’s of All Time” and it was beauteous.  Each meme transported me back to the time when that meme hit and went… Continue Reading →

You Don’t Need BIG GOALS

A great post from a connection on LinkedIn this morning said something along the lines of: You don’t need 7 Secrets to Being an “X” Ninja. You just need to do the 80% of the simple things most people don’t… Continue Reading →

The Goals for Your Incentive Program Aren’t in Your Financial Reports

So many incentive programs are designed based on the needs and wants (and compensation goals) of the guy or gal in charge. They need to hit 110% of goal – so everyone is rewarded for 115% of goal (gotta add… Continue Reading →

Incentives Don’t Work. Or do they?

I have heard many times that incentives don’t work. I can cite statistics all day that say they do but some days a picture is worth 1,000 statistics. Today is that day. Plucked from my friend’s twitter feed (@akabruno) the… Continue Reading →

How to Know if You Need an Incentive Program

Many clients will tell me they don’t need an incentive program. They’ll tell me everything is great. They’ll say their compensation system or current rebate program covers their goals and focuses their participants on the things they want. And then… Continue Reading →

Ask for the Commitment – Drive More Success

Commitment is a powerful influencer. When you ask someone for a commitment, and they agree to it, that person is much much more likely to follow through and do what they said they would do. Not 100% of the time…. Continue Reading →

Give or Receive? What would your program participants do?

Saw this in my LinkedIn feed today. (Email subscribers may/will need to click through to see video embedded below.) It is a promotional video for Cricket Wireless. Those who didn’t click through he’s the deal. Cricket Wireless set up a… Continue Reading →

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