Tag Incentive Design

3 Must Haves in Every Incentive Program

Only three you ask?  Okay maybe 5 or 8 would be a better number. Or even 1. It really doesn’t matter. Every program will have its own “minimum” things needed to be successful. Your job is to figure out what… Continue Reading →

OMG – Best.News.Letter.Ever!

I’ve mentioned Bri Williams before. She runs a consultancy in Australia and has a wonderful newsletter that I devour and save ever time it hits my inbox. I won’t lie… I steal a lot of ideas from her. But as… Continue Reading →

History Can Be the Future

Today’s post is brought to you by nostalgia. This morning I read through a post called “The Best Meme’s of All Time” and it was beauteous.  Each meme transported me back to the time when that meme hit and went… Continue Reading →

You Don’t Need BIG GOALS

A great post from a connection on LinkedIn this morning said something along the lines of: You don’t need 7 Secrets to Being an “X” Ninja. You just need to do the 80% of the simple things most people don’t… Continue Reading →

The Goals for Your Incentive Program Aren’t in Your Financial Reports

So many incentive programs are designed based on the needs and wants (and compensation goals) of the guy or gal in charge. They need to hit 110% of goal – so everyone is rewarded for 115% of goal (gotta add… Continue Reading →

Incentives Don’t Work. Or do they?

I have heard many times that incentives don’t work. I can cite statistics all day that say they do but some days a picture is worth 1,000 statistics. Today is that day. Plucked from my friend’s twitter feed (@akabruno) the… Continue Reading →

How to Know if You Need an Incentive Program

Many clients will tell me they don’t need an incentive program. They’ll tell me everything is great. They’ll say their compensation system or current rebate program covers their goals and focuses their participants on the things they want. And then… Continue Reading →

Ask for the Commitment – Drive More Success

Commitment is a powerful influencer. When you ask someone for a commitment, and they agree to it, that person is much much more likely to follow through and do what they said they would do. Not 100% of the time…. Continue Reading →

Give or Receive? What would your program participants do?

Saw this in my LinkedIn feed today. (Email subscribers may/will need to click through to see video embedded below.) It is a promotional video for Cricket Wireless. Those who didn’t click through he’s the deal. Cricket Wireless set up a… Continue Reading →

Reward the Unseen Work

The beginning of the year (now) is when a good part of what I call “unseen” work gets accomplished. It’s the planning, the list-making, the thinking, the reviewing. It’s when we create starting points for the rest of the year…. Continue Reading →

Best Practices = The Rest Practices

I have never been a fan of using best practices as my playbook for any program I run for clients. My rationale is this: Best practices are the listing of the practices used by a large amalgam of companies. For… Continue Reading →

Start with a Loss

Many channel incentive programs require some sort of “enrollment” process. Almost every person in the program will have to agree to a privacy policy and program terms and conditions before they can play in the program. That’s friction many clients… Continue Reading →

The Let Down – But it’s Okay

Le sigh… Wrapping paper everywhere. Dishes in the sink. Belt unfastened to allow for figgy pudding (or in my case bread pudding.) The inevitable “thought that counts” presents that didn’t count, or fit, and the “what were they thinking” presents… Continue Reading →

80% of Good Incentive Designers Know Social Proof Can Backfire

I spent an hour with a friend and behavioral science/behavioral investor author yesterday recording a podcast. I’ll alert you when/if it goes live. We talked about a lot of things – one of which was using social proof as a… Continue Reading →

A Thousand Ways to do Something That Will Never Work 100% of the Time

Motivation has been studied, prodded, poked and dissected since cavepeople were painting on walls. And all that effort has led to multiple theories of why people do what they do. I believe each has a modicum of value and insight… Continue Reading →

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