Incentive Intelligence

Tag

Incentive Design

Reward What You See

If you can’t see someone do it, it shouldn’t be the main activity in your incentive. “Hit your sales goal and earn ‘X’.” Can you see that happen? Nope. “Make 10 phone calls to people who responded to our marketing… Continue Reading →

Time to Atone for your Incentive Sins!

Last Tuesday some friends of mine got around a virtual table and talked about the sins many incentive program designers make when they put together their programs. While the webinar we held only focused on the top 7 Sins –… Continue Reading →

It’s the How – Not the What

Amazon can ship a toaster. United can get you from home to Hawaii. But neither of them has a clue how to best engage your incentive program participant. The real value-add for an incentive and reward program isn’t in the… Continue Reading →

You Are What You Signal

Your mission and values say you respect the customer and would never lie to them to make a buck. But your incentive program provides huge rewards for increasing sales to clients based solely on total dollars sold and no other… Continue Reading →

The “Intelligence By Proximity” Fallacy

But let’s not let someone get away with “intelligence by proximity” or as I like to say – “Standing next to Einstein” and hoping the buyer can’t tell the difference between them and a real thought leader.

The Questions I Get Most Often About How to Design an Incentive Program

Every day I have to spend an inordinate amount of time explaining why there isn’t a foolproof, one-sized-fits-all answer to the questions my clients ask. Questions like:  “What works?”   “How do I motivate my people?”   “What’s the best… Continue Reading →

Enterprise Incentive and Recognition Design – Part 1? – Consider Your Brand

Or is it Part 2 since I posted the intro piece last week? Does the intro count at Part 1? I’m going to say no. The parts are the elements – the Intro/Summary aren’t part of the series. So this… Continue Reading →

© 2019 Incentive Intelligence — Powered by WordPress

Theme by Anders NorenUp ↑