Incentive Intelligence

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goal setting

“Pseu-Pseu-Pseudio” Motivation?

When you are outbid on an auction site you get ticked off. You jump on your phone and bid again – claiming your rightful place at the top of the heap as the #1 bidder. Then someone bids above you… Continue Reading →

There is No Goal if There is No Goal

That sounds nonsensical. But it is how many incentive programs are run. Typical program arc… Company sets sales goals by individual. Company tells person the company’s goal. Person “works” toward company goal. Once company goal is hit, points (or award… Continue Reading →

The Reverse Sear of Incentives

I’m a convert. I never grill a good steak on the grill from raw. I now use the reverse sear method. To reverse sear a steak, you first slow cook the steak in the oven at about 250 degrees Fahrenheit… Continue Reading →

Incentive Programs Are Not About Shopping

Most incentive programs are designed to allow participants to earn a “branded currency” redeemable for awards such as electronics, home goods, trips. Nothing wrong with that. Until you read how the programs are promoted. “Go shopping with your points!” “Peruse… Continue Reading →

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