Incentive Intelligence

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Fun

Surprise and Delight

Most likely your sales incentive or channel incentive is designed to reward your audience for hitting their goals. Bless your heart as they say here in the south. You are doing your best I guess. But real programs – programs… Continue Reading →

Lighten Up Francis!

Don’t take your incentive program so seriously. I know it is supposed to help you increase sales or drive profits. That’s serious business. And, if designed correctly it should do that about 90% of the time. But remember, all work… Continue Reading →

Why You Shouldn’t “HOP” to Awards First to Influence Behavior

Read to the end – video embedded! Over my thankfully too many years in the influence, incentive and reward industry I have seen one axiomatic behavior by clients and amateur/poser solution architects when it comes to designing programs to influence… Continue Reading →

Social Media Shaming and SnapChat – Ranting!

Engagement. Everything is about engagement these days. If you’re in marketing you’re worried about consumer engagement. If you’re in HR you’re all about employee engagement. If you’re a B2B sales person you’re all about company engagement with your company. Engagement…. Continue Reading →

Acquired Tastes and HR Personalities on #TimSackettDay

Scotch Expensive Cigars Caviar The book Dune… Recruiting Animal   What do these things have in common? For a start, a ton of people hate them. And an equal number of people find them awesome and their reason for living…. Continue Reading →

The Airing of Grievances

  Having to have to explain what that headline means when we have something like google available (in other words – google “airing of grievances”) – jeez. Posting what is obviously a fake, fraud, hoax, ridiculous story to your Facebook… Continue Reading →

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