Tag experiments

PIVOT!!! PIVOT!!!

Readers of a certain age will immediately recognize that headline. It’s from the long-running sitcom Friends. For those who are scratching their heads, Ross, one of the characters in the group of 6 “friends” buys a couch and decides to… Continue Reading →

Why do we fall Sir?

We love to be correct. We hate to be wrong. But being wrong is how we learn. Running various short-term tests and promotions within your program is how you get a better program. Lather. Rinse. Learn. Repeat with a tweak…. Continue Reading →

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