Incentive Intelligence

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Advice

Incentive Programs Are Many Things – and One Thing

Does your program focus your people on one goal for 12 months? You’re going to lose people very quickly when you do this. Or do you have too many programs with little focus, simply running promotion after promotion after promotion…. Continue Reading →

Reward the Unseen Work

The beginning of the year (now) is when a good part of what I call “unseen” work gets accomplished. It’s the planning, the list-making, the thinking, the reviewing. It’s when we create starting points for the rest of the year…. Continue Reading →

Best Practices = The Rest Practices

I have never been a fan of using best practices as my playbook for any program I run for clients. My rationale is this: Best practices are the listing of the practices used by a large amalgam of companies. For… Continue Reading →

Add IRL to Your Online Incentive Platform

We rely too much on technology. Both as an enabler for tasks/process to makes us more efficient and as a buffer between people/conversations. If you’ve ever used email or text to take the place of a face-to-face conversation you know… Continue Reading →

The Let Down – But it’s Okay

Le sigh… Wrapping paper everywhere. Dishes in the sink. Belt unfastened to allow for figgy pudding (or in my case bread pudding.) The inevitable “thought that counts” presents that didn’t count, or fit, and the “what were they thinking” presents… Continue Reading →

It’s the Little Things That Matter

I missed doing a post Friday and yesterday. I feel somewhat bad about that as I promised myself to post a short snippet on how best to apply incentives and influence every workday. That was on September 9, 2019 –… Continue Reading →

Consider Reward Velocity

Something that I find too often ignored until late in the incentive program design phase that will have a big impact on the program structure is something called “reward velocity”. Reward velocity is pretty much what it says – how… Continue Reading →

Is That REALLY the Issue?

I love the “really” test. It’s simple. It’s funny. And it almost always gets to the real issue. The process is simple. Once someone says… “The problem is [fill in the blank].” Your respond with “Really?”, while giving that “really”… Continue Reading →

80% of Good Incentive Designers Know Social Proof Can Backfire

I spent an hour with a friend and behavioral science/behavioral investor author yesterday recording a podcast. I’ll alert you when/if it goes live. We talked about a lot of things – one of which was using social proof as a… Continue Reading →

Stop Being Strategic

We value strategy and strategic thinkers. How often do you hear things like, “that person is really strategic” as if that was the ultimate level on some hierarchy of business value? I call BS on that. Strategy is important. It… Continue Reading →

So, How’s That Diet Going? Yeah, Me Too…

The holiday is behind us. I truly hope your Thanksgiving was filled with thanks (of course), was safe, and included all the trimmings that make for great memories. And for many of you (us?) who didn’t follow our diet plans… Continue Reading →

Rule of 7 Come 11

The Rule of Seven is an old marketing adage that suggests in order for your message to have impact your audience needs to be exposed to that message at least seven times before they take action. Of course, like EVERYTHING… Continue Reading →

Sometimes the Answer is No

Everyone has met a salesperson who can’t take no for an answer. Every time you give them a reason you don’t want to buy their solution, they hit the “objection response data base” and continue the conversation. Annoying right? So,… Continue Reading →

Trick or Treat Your Self!

A month ago myself and too very scary guys from Behavioral Grooves – Tim Houlihan and Dr. Kurt Nelson – crafted our Frankenstein of an ebook called: “7 Deadly Sins to Avoid in Sales Incentive Design.” We then followed that… Continue Reading →

Garbage In Garbage Out – Designing Incentives Isn’t Easy

Too often I see incentive programs that cause more problems than they solve. For some reason people think it’s easy designing programs because they remember giving their kids potty-training stickers and they use that as their “expert” program design experience…. Continue Reading →

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