Incentive Intelligence

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Is Reacting the New Planning?

The world moves fast today. The ability to be get out in front of changes in the market, competitors and or the new cycle is paramount in being successful today. It’s not enough to know something is happening you need… Continue Reading →

Incentives are NEVER a Bad Thing

I’ve had folks tell me they don’t like incentives or some of the behavioral nudges being talked about when getting an audience to change and/or adopt new behaviors. They say it’s duplicitous, sneaky, underhanded, downright criminal in some cases. They… Continue Reading →

When You Think You’ve Got a Leg Up You Show Up

A great influence and incentive tool that is rarely used is something called “idiosyncratic fit.” For those of you in Rio Linda that means the rules of the game favor my specific situation and skill set. Idiosyncratic means peculiar or… Continue Reading →

Go Whole Groundhog For Success!

Yesterday was GroundHog Day.  And it was 02-02-2020 – a numerical palindrome not seen since 11/11/1111 and not to be seen again until 12/12/2121. That’s 909 years ago and 101 years until next. It’s pretty special.  GroundHog Day is also… Continue Reading →

Do We ALWAYS Need Return on Investment?

In today’s hyper-analytic, big-data business world Return on Investment (ROI) is axiomatic. Don’t even think about running a marketing program, or designing a program, or even thinking about a program before you’ve proven an insanely positive ROI.  But is that… Continue Reading →

Extra Time

Time is now our most precious commodity. Well, maybe a close 2nd to Facebook political posts. And in 2020 we get extra time.  February 29, 2020. Leap Day. Make up day. Designed to consolidate the ¼ day excess we get… Continue Reading →

Delayed Due to Time Change – Stress Testing my Body Clock

Traveling this week and writing from Vancouver, BC, Canada. That means it is 3 hours earlier than my normal body clock/posting habit. So, from your perspective I’m late. From my perspective I’m pretty much on time. And that’s an interesting… Continue Reading →

Can You Answer This Question?

When you saw that headline did you click through? If you’re reading this then you did.  And that’s what I wanted. Engagement. I didn’t need to promise you a rose garden or a gift card. I just asked if you… Continue Reading →

Two – Two – 2 Posts in One – Contradictory Thursday

Missed yesterday. Making up today. Post #1 – You Don’t Motivate Anyone HUGE misnomer – you can’t motivate anyone. I know there are 100s of consultants that will sell you a system/process promising to motivate people. I disagree. I create… Continue Reading →

A/B/C Testing – Something – Nothing – Something Else

Incentives are not always the answer. Sometimes people don’t know how to do it or they are afraid to do it. That’s a training issue. Sometimes people don’t know what to do. That is a communication and clarity issue. Sometimes… Continue Reading →

You Don’t Need BIG GOALS

A great post from a connection on LinkedIn this morning said something along the lines of: You don’t need 7 Secrets to Being an “X” Ninja. You just need to do the 80% of the simple things most people don’t… Continue Reading →

Motivating Change May Be Seen as a Risk

Incentive programs are designed to get people to do something. Sell more. Call more. Research more. Fill out paperwork more. But I think humans may be hard-wired to not change.  I think humans look at inaction more favorably than action…. Continue Reading →

The Goals for Your Incentive Program Aren’t in Your Financial Reports

So many incentive programs are designed based on the needs and wants (and compensation goals) of the guy or gal in charge. They need to hit 110% of goal – so everyone is rewarded for 115% of goal (gotta add… Continue Reading →

Incentives Don’t Work. Or do they?

I have heard many times that incentives don’t work. I can cite statistics all day that say they do but some days a picture is worth 1,000 statistics. Today is that day. Plucked from my friend’s twitter feed (@akabruno) the… Continue Reading →

Recognition VS Incentive?

We often conflate recognition and incentives. But they are not the same thing.  My rule of thumb: Recognize things you hope will never change.  Put incentives on things you hope do. Recognize altruism, helpfulness, honesty, effort, caring, self-management, going above… Continue Reading →

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