Category Technology

Audaces Fortuna Iuvat

I know the pandemic has added a level of caution to any decision on marketing investments. Know that it isn’t “just you” – we are seeing the same reticence with other clients too. Not ideal for anyone but totally understandable…. Continue Reading →

Your Audience isn’t Monolithic

Some of the news over the past few days was disheartening. Some places in the country are seeing an increase in positive COVID-19 tests. Others a decrease. I’d personally love to see more places that were decreasing but I can’t… Continue Reading →

Keep Calm, Wash Your Hands, and Train on Virtual Meetings

Yes this post is somewhat opportunistic.  But then again, I write daily and I have to use the raw material in front of me for ideas. It isn’t easy coming up with something interesting AND brilliant every day. Trust me…. Continue Reading →

I HAVE to have THAT Feature! Falling for FONHAFIINI 

I am shopping for a new laptop backpack. There are some great options out there with great prices. I’m pretty sure I know what I need and that is the starting point for my shopping process. Then I see one… Continue Reading →

Atomize Your Incentive Program

We spend a lot of time communicating in the tech lane. Meaning we live and dialogue amongst the bits and bytes now. Email, SMS text messaging, instagram, LinkedIn, Facebook, TikTok, etc. Almost all of our communication today is carried on… Continue Reading →

Being Adult Means Being Afraid To Fail

I mentioned I was starting a new chapter and part of turning that page is I now have to be a novice in a lot of areas. Mostly in the “administrative” realm as I learn how to use the new… Continue Reading →

Is Reacting the New Planning?

The world moves fast today. The ability to be get out in front of changes in the market, competitors and or the new cycle is paramount in being successful today. It’s not enough to know something is happening you need… Continue Reading →

Informed Speed – The New Black

I was going to go with the “I feel the need for speed,” but Tom Cruise isn’t as likeable to the masses as Will Farrell might be. But either quote will do. My point is the ability to launch fast,… Continue Reading →

Who Really Drives Results?

Pick any sport… if you wanted your team to be the best would you spend money on the coaches office or the equipment needed to make your athletes better? Yeah. I thought so.  A few years ago when we started… Continue Reading →

The Best Thing About Points-Based Incentives?

You can reward anything you want. Think about that. When you have a flexible platform for rewarding behaviors and outcomes you can experiment a bit. If you think having your salespeople go to more networking events will drive sales, then… Continue Reading →

#HRTech Conference – Bigger and Badder Than Hurricane Matthew

SEO link bait aside, the headline still stands. I’m in Chicago this week for HRTech. I’m one of the designated “bloggers” for the event which means I get a pass to the event and … well… that’s about it. I… Continue Reading →

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