Category Rewards

They are a Brain, an Athlete, a Basketcase, a Princess, and a Criminal

Yesterday was Super Tuesday.  Don’t get mad yet – this post isn’t really about politics and this isn’t Facebook. Results from the voting in the various Democratic primaries dominated the news cycle. And a lot of the discussion was about… Continue Reading →

Not Everything Needs to be Performance-Based

Most incentive programs tie awards to performance that creates revenue or profit. But it doesn’t have to.  Sometimes it is nice to reward people for other things that may have zero impact on sales.  Maybe something that might impact the… Continue Reading →

Go Whole Groundhog For Success!

Yesterday was GroundHog Day.  And it was 02-02-2020 – a numerical palindrome not seen since 11/11/1111 and not to be seen again until 12/12/2121. That’s 909 years ago and 101 years until next. It’s pretty special.  GroundHog Day is also… Continue Reading →

Give or Receive? What would your program participants do?

Saw this in my LinkedIn feed today. (Email subscribers may/will need to click through to see video embedded below.) It is a promotional video for Cricket Wireless. Those who didn’t click through he’s the deal. Cricket Wireless set up a… Continue Reading →

Correction? I was wrong once but then found out I was mistaken.

Yesterday’s post was about “reward velocity”, with the point being that good program design looks for smaller, incremental opportunities to reward and engage with the program participants. Those events keep the program visible in the work and life flow of… Continue Reading →

You Don’t Run Incentive Programs To Be Nice

Companies run incentive programs that use non-cash awards for very specific reasons. Most of those reasons, if not all, participants will argue with. They will argue because their objective and the company’s objective, are very different. Companies don’t run these… Continue Reading →

Reading is Rewardable

In taking with a client yesterday they mentioned something I thought was interesting – and may become part of every program I design going forward. The client said one of the things he felt his sales force needed to do… Continue Reading →

Surprise and Delight

Most likely your sales incentive or channel incentive is designed to reward your audience for hitting their goals. Bless your heart as they say here in the south. You are doing your best I guess. But real programs – programs… Continue Reading →

Never Allow Program Participants to “Buy Up” to Get Awards

Some incentive programs allow participants to use cash to augment their award point earnings to redeem for trips and merchandise when they don’t have enough points for the full value of the reward. DO NOT DO IT! NEVER. FULL STOP…. Continue Reading →

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