Category program design

The 3 Things I INSIST Be In EVERY Incentive Program

I saw the term “non-negotiables” on my Twitter feed today. The context was the current state of working in America has broken some of the things just a few months ago were “non-negotiable.” Working from home, applying for a job… Continue Reading →

3 NON-Award Ways to Drive Participant Engagement

I have yet to meet a client who doesn’t want more audience engagement with their marketing, training, and incentive programs. Even if the data said they were getting 100% engagement my clients would still ask, “Can’t you get more?” The… Continue Reading →

Does Your Incentive Audience Have Behavioral Memory?

What is Behavioral Memory? Something I just made up. I think. I typically google any subject I am going to post about to one – make sure I didn’t post on this topic before (after 16 years of blogging you… Continue Reading →

3 Most Important Moments in Your Incentive/Reward Program

Facebook – huh – yeah What is it good for? Absolutely nothing Say it again, y’all Facebook, huh (good God) What is it good for? Absolutely nothing, listen to me, oh   Except when it provides fodder for these genius… Continue Reading →

5 Steps to Better Incentive Program Design (and none of the steps have anything to do with incentives.)

To paraphrase my father – “Anything worth doing is worth doing simply.” He may have said “is worth doing well” but I think that may be a sub-set of what I wrote. Too often when faced with an objective/goal we… Continue Reading →

2020 Goal Setting – Yeah… Right

I’m sure you laughed when you read that. Heck, I laughed when I wrote it. Think back to the end of 2019. There you are in a conference room or your office (remember those?) reviewing historic sales figures, thinking through… Continue Reading →

Audaces Fortuna Iuvat

I know the pandemic has added a level of caution to any decision on marketing investments. Know that it isn’t “just you” – we are seeing the same reticence with other clients too. Not ideal for anyone but totally understandable…. Continue Reading →

Your Audience isn’t Monolithic

Some of the news over the past few days was disheartening. Some places in the country are seeing an increase in positive COVID-19 tests. Others a decrease. I’d personally love to see more places that were decreasing but I can’t… Continue Reading →

Why Short-Term Promotions Matter

It’s been over a month since I posted. I wanted to focus on my family and my work to be sure I was doing everything possible to support those two critical aspects of my life. Posting here doesn’t change my… Continue Reading →

Reward Empathy

I’ve seen posts on LinkedIn saying now is the time to sell, sell, sell and spend, spend, spend on marketing and sales because others won’t. Grab share today through marketing and sales. Take advantage of this problem to help yourself…. Continue Reading →

Use Goal Setting to “Pull” Performance

Many incentive programs are simply “do x get y”. Nothing wrong with that. I would probably classify them more like a customer loyalty program instead of a true incentive since they are really designed to reinforce ongoing engagement with the… Continue Reading →

They are a Brain, an Athlete, a Basketcase, a Princess, and a Criminal

Yesterday was Super Tuesday.  Don’t get mad yet – this post isn’t really about politics and this isn’t Facebook. Results from the voting in the various Democratic primaries dominated the news cycle. And a lot of the discussion was about… Continue Reading →

Being Adult Means Being Afraid To Fail

I mentioned I was starting a new chapter and part of turning that page is I now have to be a novice in a lot of areas. Mostly in the “administrative” realm as I learn how to use the new… Continue Reading →

First Steps – Defining Your Sphere of Control

I started a new gig last week and that is why I took a week off and didn’t post. What? You didn’t notice? Jeez. But seriously. I didn’t post because I wanted to be singularly focused on the new job,… Continue Reading →

3 Must Haves in Every Incentive Program

Only three you ask?  Okay maybe 5 or 8 would be a better number. Or even 1. It really doesn’t matter. Every program will have its own “minimum” things needed to be successful. Your job is to figure out what… Continue Reading →

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