Category program design

Audaces Fortuna Iuvat

I know the pandemic has added a level of caution to any decision on marketing investments. Know that it isn’t “just you” – we are seeing the same reticence with other clients too. Not ideal for anyone but totally understandable…. Continue Reading →

Your Audience isn’t Monolithic

Some of the news over the past few days was disheartening. Some places in the country are seeing an increase in positive COVID-19 tests. Others a decrease. I’d personally love to see more places that were decreasing but I can’t… Continue Reading →

Why Short-Term Promotions Matter

It’s been over a month since I posted. I wanted to focus on my family and my work to be sure I was doing everything possible to support those two critical aspects of my life. Posting here doesn’t change my… Continue Reading →

Reward Empathy

I’ve seen posts on LinkedIn saying now is the time to sell, sell, sell and spend, spend, spend on marketing and sales because others won’t. Grab share today through marketing and sales. Take advantage of this problem to help yourself…. Continue Reading →

Use Goal Setting to “Pull” Performance

Many incentive programs are simply “do x get y”. Nothing wrong with that. I would probably classify them more like a customer loyalty program instead of a true incentive since they are really designed to reinforce ongoing engagement with the… Continue Reading →

They are a Brain, an Athlete, a Basketcase, a Princess, and a Criminal

Yesterday was Super Tuesday.  Don’t get mad yet – this post isn’t really about politics and this isn’t Facebook. Results from the voting in the various Democratic primaries dominated the news cycle. And a lot of the discussion was about… Continue Reading →

Being Adult Means Being Afraid To Fail

I mentioned I was starting a new chapter and part of turning that page is I now have to be a novice in a lot of areas. Mostly in the “administrative” realm as I learn how to use the new… Continue Reading →

First Steps – Defining Your Sphere of Control

I started a new gig last week and that is why I took a week off and didn’t post. What? You didn’t notice? Jeez. But seriously. I didn’t post because I wanted to be singularly focused on the new job,… Continue Reading →

3 Must Haves in Every Incentive Program

Only three you ask?  Okay maybe 5 or 8 would be a better number. Or even 1. It really doesn’t matter. Every program will have its own “minimum” things needed to be successful. Your job is to figure out what… Continue Reading →

If you always hit a goal is it a good goal?

Coming up with something interesting (and new) to write about relating to incentives is getting pretty hard. I usually come up with something I feel I haven’t addressed. I quickly write a positioning paragraph and then go check my posts… Continue Reading →

Do Local if You Can

Speaker of the House from 1977 to 1987, Thomas Phillip “Tip” O’Neill Jr., is credited with saying “All politics is local.” And to a huge degree he’s right. I might try to argue that with social media we’ve expanded our… Continue Reading →

OMG – Best.News.Letter.Ever!

I’ve mentioned Bri Williams before. She runs a consultancy in Australia and has a wonderful newsletter that I devour and save ever time it hits my inbox. I won’t lie… I steal a lot of ideas from her. But as… Continue Reading →

History Can Be the Future

Today’s post is brought to you by nostalgia. This morning I read through a post called “The Best Meme’s of All Time” and it was beauteous.  Each meme transported me back to the time when that meme hit and went… Continue Reading →

Do We ALWAYS Need Return on Investment?

In today’s hyper-analytic, big-data business world Return on Investment (ROI) is axiomatic. Don’t even think about running a marketing program, or designing a program, or even thinking about a program before you’ve proven an insanely positive ROI.  But is that… Continue Reading →

Delayed Due to Time Change – Stress Testing my Body Clock

Traveling this week and writing from Vancouver, BC, Canada. That means it is 3 hours earlier than my normal body clock/posting habit. So, from your perspective I’m late. From my perspective I’m pretty much on time. And that’s an interesting… Continue Reading →

« Older posts

© 2020 Incentive Intelligence — Powered by WordPress

Theme by Anders NorenUp ↑