Category program design

Onboarding Employees – The First HUGE Step in the Engagement Journey 

I’ve been onboarded a few times. I’m guessing you have too.   Show of hands – how many times was it pleasant, interesting, informative, useful and ultimately, engaging? Yeah. I thought so.   Unfortunately for most companies, onboarding from an employee… Continue Reading →

“Generation N” – Your B2B and B2C Loyalty Programs Need to Change

“This isn’t about how B2C or B2B organizations respond in times of crisis. It’s about people-to-people interactions and how organizations learn from disruption at a human level.”  ~ Brian Solis For years I’ve watched the loyalty industry (consumer and B2B)… Continue Reading →

Make A Mad Man Proud – Elevate your Channel Initiatives

I have had many conversations with marketing executives who will dismiss any kind of incentive, reward, or even loyalty programs with a wave of a Martini glass. It is beneath them to even talk about “trinkets and trash.” They think… Continue Reading →

The Only Stat You Need for Incentive and Engagement Design

We love averages. So much so it allows us to feel confident in our design choices even when they will backfire. We all see the “data” that suggests “most” people like X or Y. The incentive world is full of… Continue Reading →

Is $588 Enough for an Incentive Design Contract?

Below is an updated version of a rant I posted on my original Typepad blog 10 years ago. I loved that blog. Oh, for simpler times. Sorry to be resurrecting these old posts but personal family issues are keeping my… Continue Reading →

Motivation, Incentives, and What Wimpy Knew

[Full disclosure – this is a post form 2008 but evergreen] To paraphrase Wimpy from the Popeye cartoon, “I’ll gladly reward you Tuesday for your behavior today.” Every incentive and reward program is really a trade-off between behavior and a… Continue Reading →

Skill-Aligned Goal Setting – Or – Why Your 18-Month-Old Can’t Run Fast

It’s Friday. I’m having a week. I’ve spent the last couple of days sitting by my spouse’s bedside in the hospital, trying to get work done and still be attentive. Nothing serious but still a bit of a speed bump… Continue Reading →

Experts know questions, not answers

I know so many clients who wished they could wave a magic wand and have all their goals and objectives met. They want a simple solution that fixes their motivation issues. They always ask… “what structure is the best structure?”… Continue Reading →

Broken Record … brrp… Broken Record … brrp… Broken Record

Incentive design malpractice is rampant. I’ll say it again since it is worth repeating. Incentive design malpractice is rampant. It’s easy to spot. Simply look at the way people earn commissions or award points, etc. If 100% of the criteria… Continue Reading →

Get Creative by Getting Out of Your Own Way

I don’t know whether James Clear is brilliant or just smart. He wrote the book Atomic Habits (very good.) I subscribe to his weekly email. He formats it with a 3-2-1 thing.  Three ideas from him. Two quotes from others. One… Continue Reading →

The 3 Things I INSIST Be In EVERY Incentive Program

I saw the term “non-negotiables” on my Twitter feed today. The context was the current state of working in America has broken some of the things just a few months ago were “non-negotiable.” Working from home, applying for a job… Continue Reading →

3 NON-Award Ways to Drive Participant Engagement

I have yet to meet a client who doesn’t want more audience engagement with their marketing, training, and incentive programs. Even if the data said they were getting 100% engagement my clients would still ask, “Can’t you get more?” The… Continue Reading →

Does Your Incentive Audience Have Behavioral Memory?

What is Behavioral Memory? Something I just made up. I think. I typically google any subject I am going to post about to one – make sure I didn’t post on this topic before (after 16 years of blogging you… Continue Reading →

3 Most Important Moments in Your Incentive/Reward Program

Facebook – huh – yeah What is it good for? Absolutely nothing Say it again, y’all Facebook, huh (good God) What is it good for? Absolutely nothing, listen to me, oh   Except when it provides fodder for these genius… Continue Reading →

5 Steps to Better Incentive Program Design (and none of the steps have anything to do with incentives.)

To paraphrase my father – “Anything worth doing is worth doing simply.” He may have said “is worth doing well” but I think that may be a sub-set of what I wrote. Too often when faced with an objective/goal we… Continue Reading →

« Older posts

© 2022 Incentive Intelligence — Powered by WordPress

Theme by Anders NorenUp ↑