Category Nudge

OMG – Best.News.Letter.Ever!

I’ve mentioned Bri Williams before. She runs a consultancy in Australia and has a wonderful newsletter that I devour and save ever time it hits my inbox. I won’t lie… I steal a lot of ideas from her. But as… Continue Reading →

Go Whole Groundhog For Success!

Yesterday was GroundHog Day.  And it was 02-02-2020 – a numerical palindrome not seen since 11/11/1111 and not to be seen again until 12/12/2121. That’s 909 years ago and 101 years until next. It’s pretty special.  GroundHog Day is also… Continue Reading →

Can You Answer This Question?

When you saw that headline did you click through? If you’re reading this then you did.  And that’s what I wanted. Engagement. I didn’t need to promise you a rose garden or a gift card. I just asked if you… Continue Reading →

Motivating Change May Be Seen as a Risk

Incentive programs are designed to get people to do something. Sell more. Call more. Research more. Fill out paperwork more. But I think humans may be hard-wired to not change.  I think humans look at inaction more favorably than action…. Continue Reading →

Incentives Don’t Work. Or do they?

I have heard many times that incentives don’t work. I can cite statistics all day that say they do but some days a picture is worth 1,000 statistics. Today is that day. Plucked from my friend’s twitter feed (@akabruno) the… Continue Reading →

Ask for the Commitment – Drive More Success

Commitment is a powerful influencer. When you ask someone for a commitment, and they agree to it, that person is much much more likely to follow through and do what they said they would do. Not 100% of the time…. Continue Reading →

Start with a Loss

Many channel incentive programs require some sort of “enrollment” process. Almost every person in the program will have to agree to a privacy policy and program terms and conditions before they can play in the program. That’s friction many clients… Continue Reading →

Add IRL to Your Online Incentive Platform

We rely too much on technology. Both as an enabler for tasks/process to makes us more efficient and as a buffer between people/conversations. If you’ve ever used email or text to take the place of a face-to-face conversation you know… Continue Reading →

80% of Good Incentive Designers Know Social Proof Can Backfire

I spent an hour with a friend and behavioral science/behavioral investor author yesterday recording a podcast. I’ll alert you when/if it goes live. We talked about a lot of things – one of which was using social proof as a… Continue Reading →

The Most Underutilized Tool in the Incentive Program Toolkit

Guess. What is the one tool that is almost free, has a huge impact on individual performance, yet is rarely used correctly or often? [Imagine Jeopardy theme in your mind right now.] It’s not rewards – points, travel, cash or… Continue Reading →

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