Category Marketing

The Truth is You’re Just Not That Important

Trust me. You’re not. For some reason, the following exchange from the movie “The Social Network” between Jesse Eisenberg playing Mark Zuckerberg and the lawyer conducting the initial deposition for the lawsuit filed by the Winklevoss twins over who created… Continue Reading →

Get Creative by Getting Out of Your Own Way

I don’t know whether James Clear is brilliant or just smart. He wrote the book Atomic Habits (very good.) I subscribe to his weekly email. He formats it with a 3-2-1 thing.  Three ideas from him. Two quotes from others. One… Continue Reading →

2020 Goal Setting – Yeah… Right

I’m sure you laughed when you read that. Heck, I laughed when I wrote it. Think back to the end of 2019. There you are in a conference room or your office (remember those?) reviewing historic sales figures, thinking through… Continue Reading →

Audaces Fortuna Iuvat

I know the pandemic has added a level of caution to any decision on marketing investments. Know that it isn’t “just you” – we are seeing the same reticence with other clients too. Not ideal for anyone but totally understandable…. Continue Reading →

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